Building YO BrandMarketing Essentialsrandall v. wong, m.d.medical marketing enterprises, llcaao 2014

Financial Disclosure

I have the financial interests to disclose;

1. Medical Marketing Enterprises, LLC – Partner

2. Kiwi Splash, LLC - Partner

What is Marketing?

Advertising

Marketing – understanding the needs of your customers

Saturday hours

Retina Specialist

Website

Marketing Essentials

Website

Social Media Twitter LinkedIn Google + Facebook

Local Search Review Sites

Website

“Customers” expect a website

Can your “patients” find you or your goods and services?

If you can not be found on the Internet, you basically don’t exist.

3 Types of Websites

1. Resource (static, doesn’t rank)

2. Marketing (dynamic, ranks with Google)

3. Interactive (ranks and engages patients)

Doesn’t matter which you have – just have one.

Social Media

Social media (however you define it) is simply a preferred way to communicate and share information

Different platforms appeal to different people

vs

Social Media Marketing

Don’t bother with social media unless you have a website

Engaging social media prematurely simply highlights your lack of a website or….worse.

Social Media Platforms

local search; friends

local search, savvy Internetters

professionals/colleagues

real-time news, e.g. AAO

Local Search

Internet search whereby the user inputs restricted geographic constraints (e.g. city, county, zip code)

Your next patient will be using “local search” techniques to find your services. Where will you rank?

Local Search

Marketing for YO’s

Marketing is Expected

Your next patients want: Transparency as a business (review sites) Personal Transparency Health Information Information about your practice Information about how you practice

Thank YOu

Best of Luck!

Randall Wong, M.D.

Medical Marketing Enterprises, LLCRandall.V.Wong@gmail.com