HELP!MY PATIENTS CAN’T FIND ME

Randall V. Wong, M.D.AAO 2015 | Las Vegas | Tech139:30 -10:30 AM | November 15

Financial Disclosure

• I have the following financial interests or relationships to disclose:• Co-Founder:

• Medical Marketing Enterprises, LLC

Randall Wong, M.D.• Ophthalmologist (Retina Specialist)• Online Marketing

• Medical Marketing Enterprises, LLC• Website Rankings• SEO and Social Media• Reputation

• Father of Five (Combined)• Duncan Donuts Coffee • Tennis not Golf

Patients Lose Doctor!!!

• Problem: You’ve left your present practice and your patients NEED TO FIND YOU!

• How do your existing patients find your new office?

Unique Situation• Patients know you• Patients can Google you by name• Reverse is usually true

Take advantage of the fact that patient’s can search the Internet by your name…becomes easier task.

Solutions• Create vanity website

• E.g. www.RandallWongMD.com

• Click-through ads

• Change NAP• Local• State• AAO, ABO• NPI

• Aggregators

Vanity Website

• RandallWongMD.com

• Easier to rank since searching by name• No need to worry about SEO/Rankings

AdWords• Aka Click-Through• PPC• Pay per click

• Buy Keywords• Target Your Audicne• Limit Display

• Time• Location• Set Budget

Change NAP with Societies

• Local• State• AAO• ABO• AMA• NPI

Name

Address

Phone

AggregatorsClaim accounts

Change NAP

Review SitesLocal DirectoriesBusiness “Aggregators”

Aggregators | DirectoriesBing LocalBest of the WebCitysearchDexKnowsFourSquareGoogle +Insider PagesJudy’s BookKudzuMantaMerchant CircleSuper Pages

Yahoo! LocalYellow BotYelloweeYellow PagesYelpHealthgrades

VitalsRate MDSDoctorbaseWebMDDocshop

Local.AARPMapquestRealselfLocalMed

AAO 2015 | My ScheduleI’ll be teaching several courses and will also be speaking at the Technology Pavilion

Saturday | November 14, 2015

9:30 – 10:30 AM | Tech Pav (TECH01)“Optimizing Your Office Web Presence”

1-4 PM | SPE07Use Blogging and Social Networking to Super Charge Website”

Sunday | November 15, 2015

9:30 – 10:30 AM | Tech Pav (TECH08)“Managing Your Online Reputation”

2:30 PM – 3:00 PM | Tech Pav (TECH13)“Help! My Patients Can’t Find Me”

3:15 PM -4:15 PM | AAOE 256“Live Website Analysis: Critique Your Own Website”

Schedule Cont’dMonday | November 16, 2015

10:45 AM – 11:15 AM | Tech Pav (TECH16)“A Crash Course in SEO”

Tuesday | November 17, 2015

12:45 PM – 3:00 PM | AAOE 652“Essential Search Engine Optimization Tools for Your Website”

Thank You andTo Your Success!

Randall V. Wong, M.D.www.MedicalMarketingEnterprises.comRandall.V.Wong@gmail.com