Building Your Brand

transcript

“BUILDING BRAND YOU”By Diane Sager

Discussion Points What is personal branding? How to build your brand Eight laws of personal branding Marketing your brand Branding 2.0

Corporate Brands

What is Personal Branding?

What is Personal Branding? Tom Peters (The Brand Called You 1997) “Personal branding is the concept of

defining your work skills and/or personality in a way that facilitates self-promotion and self-marketing.”

“The process by which we market ourselves to others.”

http://mashable.com/2009/02/05/personal-branding-101/http://www.cwanswers.com/8921/personal_branding

Your Brand

“ You are a brand. You are in charge of your brand. There is no single path to success, and there is no right way to create the brand called YOU.”

- Tom Peters

Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html

Let’s put it this way…

Your Brand In the world of working professionals…

That’s YOU!

How to Build Your Personal Brand

Conduct a Personal Inventory

Ask friends and/or associates what your personal brand is

Identify key qualities or characteristics that make you distinctive

Compare “brand YOU” against “brand X” feature-benefit model

Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html

Create a New Brand Identify short-, medium- and long-term goals

Material, positional, personal Scan the competition Sum up strengths and shortcomings Write your personal branding statement

Montoya, P. (2002). The Personal Branding Phenomenon. Oxforshire: Peter Montoya.

Eight Laws of Personal Branding

Marketing Your Brand

Freelance Extra projects at work Teach a class Write a column or whitepaper Speak at a panel or conference

Peters, T. (n.d.). The Brand Called You | Fast Company. Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html

Branding 2.0

http://en.wikipedia.org/wiki/Web_2.0

Web 2.0 and Social Media Web 2.0 comprises user-generated

content and business related “cloud computing”

Social media describes the online tools that people use to share content, profiles, opinions, insights, experiences, perspectives and media itself, thus facilitating conversations and interaction online between groups of people.

http://encyclopedia2.thefreedictionary.com/Web+2.0http://socialcomputingmagazine.com/viewcolumn.cfm?colid=424

Branding 2.0 Marketing your brand various channels

of communication Social media tools are:

Online Instant Greater visibility Exhibits digital media skills

Personal Branding With Social Media

Job Hunting… Social Media Tips Create a personal Web site

Purchase your domain name Network:

LinkedIn Twitter Facebook

YouTube

Review

Review Meaning of personal branding How to build your brand Eight laws of personal branding Marketing your brand Branding 2.0

In Conclusion… You control your destiny Work= success Wear the red suit!

Bibliography Montoya, P. (2002). The Personal Branding Phenomenon.

Oxforshire: Peter Montoya. Peters, T. (n.d.). The Brand Called You | Fast Company.

Retrieved February 19, 2009, from http://www.fastcompany.com/magazine/10/brandyou.html

Wallis, L. (2007). Promote Brand You. Nursing Standard, 22(10), 2. Retrieved February 10, 2009, from none given

http://mashable.com/2009/02/05/personal-branding-101/

http://www.cwanswers.com/8921/personal_branding http://en.wikipedia.org/wiki/Web_2.0 http://socialcomputingmagazine.com/

viewcolumn.cfm?colid=424 http://encyclopedia2.thefreedictionary.com/Web+2.0

Appendix

Eight Laws of Personal Branding Specialization

“It is important to keep your brand simple.” You can specialize by:

Eight Laws of Personal Branding

Identifying Key Qualities

Building Your Brand

Business