Date post: | 13-Jan-2015 |
Category: |
Technology |
Upload: | stephanie-wiriahardja |
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Building Your Brand Advocates: Listening, Engaging & Creating Your Brand Presence Using HootSuite
@stephawie | [email protected]
What type of business are you running?
print digitalvs
To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
To reach 10 million users...
91 years
21 years
17 years
852 days
780 days
16 days
social media is
HERE TO STAY
43%
70%spend 6+ hourson social media
of SMBs are onTwitter
According to Vertical Response in Q3 of 2012,
an increase of 66%from last year.
90%of SMBs are onFacebook
print digital
build 1-on-1 relationship
2-ways
1 way street
timeinvestment
moneyinvestment loose
audience
set report wait-and-see
immediate
specificaudience
reportfor results
exposureW.O.M
W.O.Mprint digital
build 1-on-1 relationship
2-ways
1 way street
timeinvestment
moneyinvestment loose
audience
set report wait-and-see
immediate
specificaudience
reportfor results
exposure
STEPHANIE WIRIAHARDJACommunity Manager, Higher Education@stephawie @HootCampus @HootClub
110 user-generated events in 43 cities, 18 countries
APRIL ‘13MARCH ‘13 MAY ‘13 JUNE ‘13 JULY ‘13
51 brand ambassadorsin 4 months
+316%316% increase in user sign up
in 11 months
$
Total spending: $4251
1. Listen
2. Be a Part of the Conversation
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
3. Provide Value
Be a leader in the space Quality > quantity Moderate discussions
Share your thoughts Amplify their stories Don’t spam
5. Let Them Remix Your Brand
5. Empower Your Audience
encourage provide support amplifyreach out
USERS FANS SUPERFANS AMBASSADOR
Community
Marketing
Support
Pro
Sales
How does community building fit in the big picture?
Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Listening Dashboard
• Your company’s name
• Your company’s mispelled name
• Your competitors
• Your product(s)
• Similar product(s)
What should I search for?
Filter out the noise
Top 5 HootSuite Features
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Geo-location Search
local research centre
Top 5 HootSuite Features
• Set up listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Schedule posts
• Plan content for the future
• Different time zones
• Experimenting
Why schedule?
• Set-and-forget
• Be a spammer, not an engager
But don’t...
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
Reports
Facebook• Likes breakdown• Reach• Per-post metrics• Demographics• Snapshot
Twitter• Follower growth• Popular tweets• Mentions count• Compare keywords• Sentiment
Click Stats• Total summary• Clicks by region• Most popular
G+ / LinkedIn• Followers• Post count• Update engagement
• Set up a listening dashboard
• Geo-location searches
• Schedule posts
• Reports
• App Integration
Top 5 HootSuite Features
App Integration
• YouTube
• Statigram
• Trendspottr
• Salesforce
• LeadSift
• 12Mass
• ChattBack
• HubSpot
• RSS Syndicator
• Vidyard
• Twtrland
• StoreYa
• Survey Monkey
• Chartbeat
• ContentGems
• CrowdContent
• WeSEE
• VK
• Zyncro
• RankSpeed
• Blogger
• BatchBook
• AppBoy
• Nimble
• Scoop It
• StockTwits
• ZenDesk
• SlideShare
• ConstantContact
• SocialBro
• Storify
• Via.Me
• Nexalogy
• Viadeo
• Tumblr
• Evernote
• MailChimp
• Flickr
• Get Satisfaction
• Yammer
• Wordpress
• Vimeo
• StumbleUpon
Social media can be time consuming, don’t get lost in it.• Market research
• Build relationships
• Establish your brand
• Educate the audience
• Sell your product(s)
There are hundreds of social media platforms out there,
but the essence is all the same: COMMUNICATIONBRANDINGCREATIVITY
Social media is a marathon,not a sprint.
Now it’s your turn...