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Building Your Content Curation Road Map: 5 Steps to a More Efficient

Content Curation Process

Erika Heald, @sferikaHead of Social Media & Content Marketing, Anaplan

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Map Your Content Curation Objectives to the Right ToolsContent

DiscoveryContent

OrganizationCrowd-sourced

Content

Thought Leadership

X X

Influencer Outreach

X X

Website Engagement

X X

Lead Nurturing

X X

Brand Building

X X X

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Content Discovery• Alltop• BuzzSumo• inPowered• ContentGems• Swayy

Content Organization• Bit.ly• Feedly• Pinterest• Scoop.it• Storify

Crowd-sourced Content • Listly• Nuzzel• Paper.li• StumbleUpon• IFTTT

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The Marketing Technology Landscape can be a bit overwhelming…

Source: Scott Brinker chiefmartek.com (http://chiefmartec.com/2014/01/marketing-technology-landscape-supergraphic-2014/)

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What should you be measuring?• Content views• Content conversions• Content reach• Community size and engagement• Sentiment

What measurement tools should you use?• Google URL builder• Bit.ly • SumAll• inPowered

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List.ly lists• My top 15 content curation tools • Useful content marketing tools

Templates• Content curation process worksheet• Editorial calendar

How To’s• 4 tips for managing your editorial workfl

ow• 3 considerations for better storytelling wi

th SlideShare

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Erika Heald

• erika@erikaheald.com

• Blogging at www.erikaheald.com

• Twitter @sferika

• Pinterest misserikasf

• Instagram misserikasf

Hand lettering & design of this

presentation by:

Designer/Illustrator, Alex Savakis

• alex@agsavakis.com

• Website agsavakis.com

• Twitter @letteringguy

• Instagram @letteringguy