SMS IS A CRITICAL CHANNEL IN MOBILE STRATEGY

• 70% of feature phone owners don’t plan to buy a smartphone as their next device (Feb 2012) – They plan to sign up for two more

years of service on their regular handsets

• 78% of smartphone users SMS daily.

• 33% of smartphone users SMS constantly throughout the day.

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person

Kyle

Change to image slide make - We forget that the shift is to the customer / individual / person