Post on 16-May-2015
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NEW TRENDS IN ONLINE MARKETING: SEARCH 3.0 AND SOCIAL MEDIA OPTIMIZATION
MASSIMO BURGIO founder, chief strategist
GLOBAL SEARCH INTERACTIVE globalsearchinteractive.com
a proud member of SEMPO
ORGANIC SEO PAY-PER-CLICK
ONLINE PR
CONTEXTUAL
LINK BUILDING
RSS FEEDS
MOBILE SEARCH
BLOGGING BEHAVIORAL
SEARCH INTEGRATION
BID STRATEGY
SHOPPING ENGINES
VIDEO SEARCH
WEB ANALYTICS
SOCIAL SEARCH
SOCIAL MEDIA ENABLERS
Google Universal Search
RSS Technology
Social Apps and Tools
Social Media Networks
User engagement
PEOPLE !!!
SOCIAL SEARCH
• Wisdom of crowd / People helping people find stuff
• Online collaborative tools
• Directory building
• Voting & ranking
• Uploading and posting
• Sharing & tagging
• Commenting & bookmarking
• Top SERP for blogs and social networks result pages
• Context, freshness, relevancy
WHAT IS SOCIAL MEDIA?
• Online practices and technologies that users adopt to share
content, opinions, insights, experiences, perspectives, and
the same media
• Content in social media can take the form of text, graphics,
audio, or video. Several formats can be mixed
• Social Media sites typically provide users with
communication-enabling technologies and tools such as
message boards, forums, podcasts, bookmarks,
communities, wikis, blogs etc.
SOCIAL MEDIA NETWORKS
• Social networking sites
• Online collaborative tools
• Photo / video sharing sites
• News aggregators
• Blogs / bloggers’ communities
• Forums / Message boards
• Social bookmarking
• Podcasting / videocasting
SOCIAL MEDIA MARKETING
SEARCH Search Engine Optimization
SOCIAL MEDIA Relevant Optimized Content
Media Assets Optimization
Social Media Optimization
SOCIAL MEDIA MARKETING
SEARCH Search Engine Optimization
on-page tactics / process of
trying to get one's content more
widely distributed across
multiple social media networks
SOCIAL MEDIA Relevant Optimized Content
Media Assets Optimization
Social Media Optimization
MEDIA ASSET OPTIMIZATION
Optimize texts, web pages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines
SOCIAL MEDIA MARKETING
SOCIAL NETWORKING Optimize profiles on social media networks
Engage with social groups and blogosphere
Share content / knowledge on social spaces
MEDIA ASSETS OPTIMIZATION Optimize texts, web pages, press releases, etc
Use tags and categories in blogs
Tag pictures and video
Use RSS to maximize reach
Adopt viral content distribution
Share (optimized) content on social networks
Submit optimized content to directories and engines
E-SHELF VIDEO VIRAL STRATEGY
Global Search Interactive’s secret weapon
E-SHELF VIDEO VIRAL STRATEGY
www.tubemogul.com
• Brand reach / penetration
• User engagement (B2C, B2B, C2C, C2B)
• Business social networking (B2B, B2C, C2C)
• E-shelf / SERP real estate
• Anticipate competitors
SOCIAL MEDIA MARKETING OR NOT?
PASSION
PATIENCE
PERSEVERANCE
PROACTIVITY
4Ps OF SOCIAL MEDIA MARKETING
I’M VERY SOCIAL =)
THIS POWERPOINT IS SOCIAL MEDIA
www.slideshare.net/massimoburgio
THANK YOU
massimo burgio globalsearchinteractive.com