UfoneHassam Bin Ayub Saqib Mansoor Waqar Tufail

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IntroductionStarted 29 Jan,2001 IslamabadPrivatize to Etisalat in 2006Network Coverage 5885 LocationsSubscribers 21.6millionInternational Roaming 130 countriesLicense to services in Azad Jammu & Kashmir

Source: www.ufone.com.pk

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Mission Statement:“Its all about you”Ufone aims to provide wider coverage,superior connectivity, clear signals & voice quality.Vision:Telecommunication market Leader by Innovating communication solutions for customers.

Source: www.ufone.com.pk

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Brands:•Post Pay•Pre-Paid

Source: Commercial

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Marketing Strategies:

• Economy• Age• Gender• Occupation

Market Segmentation

Target Market

• Youth• Ladies• Business Class

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Marketing Strategies: (Cont)

• Ufone’s new Positioning Statement “Ufone tum hi toh ho! “• Ufone’s former Positioning Statement: “Everybody Loves to Ufone Prepay “• Emotionally

Positioning

Differentiation• Price• Quality Service

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Competitors: Mobilink Telenor Zong Warid

Source: Commercial

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Advertising:• Newspaper Ads• Broadcast Media• Display Media• Online Media• Events (URock)• Ad Shoots

Source: TV & Newspaper Commercials

SWOT Analysis:Strength• Lowest Off-net Calls• Value Added Services (Walkie

Talkie)• Great Management• Promising & Attractive (ATL)

Weaknesses

ThreatsOpportunities• Customer growth (Increasing

mobile users)• Attain competitor customers by

better service.• Promote in South Punjab

• 3G Conversion• Boosting Customer of Zong• Decreasing Economy• Instability

• Less Professionalism within firm• Government Firm Shadow• Room for betterment• Billing System (Post pay)

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Human Resource•Saqib Mansoor

Hr Policies Overview• 180 degree appraisal• Training & Development• Foreign countries

Source: Interview

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Workforce• Permanent Employees• Outsourced Employees

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Hr Functions

• Advertisement mass media• E-Recruitment• Job Analysis• Job Specification

Source: Interview

Hr Functions

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• Resume Short listing• Evaluating Resume• Back-ground Checks

Source: Interview

Hr Functions (Cont)SelectionInitial Screening

Panel Interview• Structured Questionnaires• 3 Interview Members • Avoid Biasness

Hr Functions (Cont)

• Interaction• Question about Company• About Job • Salary

Source: Interview

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Final Interview

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Services & Compensation• Celebrations At end of year• Training & development• Bonuses• Increment

Source: www.scrib.com

Orientation• I-9 form (Driving License)• Salary Account• Firm working Style

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Finance•Waqar Tufail

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Finance:• CNC• Budgeting And Planning• Accounts• Revenue Assurance

Source: Interview

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Market Shares:• In March 2015 market shares are following:• Mobilink 28%• Telenor 27%• Zong 20%• Ufone 17.4%•Warid 8%

Mobilink28%

Telenor27%Zong

20%

Ufone17.4%

Warid8%

Sales

Source: www.Touch in.com.pk

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Revenues:• In 2008 Market Share was 15%• Growth 40%• Now 16% market share• Growth 45%• Profit is 1.7billion

Investments:• In 2008, investment was $27455 million• In 2014, it was $78957 million.

Source: www.Touchin.com.pk

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Future Plans• Market Leader• Expand Services• Innovation• Attain Competitors customer• New Customer• Quality Service

Source: www.expresstribune.com.pk

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Conclusion• Investment for Coverage• Strong Competitor Zong•Reduce Call Rates

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Suggestions & Recommendations:• Billing system could be more accurate with new technology.• Coverage system can be more powerful.• Increased SMS validity• Create brand image like Nokia Connecting people.• Identify Niche markets• Sponsorships• Employee show their brand

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Achievements• In 2006, Network expansion Phase 4• Growing Industry• International Roaming• License for Azad Jammu & Kashmir• GPRS roaming in 75 countries.

Source: www.expreetribune.com.pk

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