Business model canvasa crash course by Skander Garroum

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Skander Garroum“Startup obsessed since 15” “Product + marketing = Growth”

What we will talk about!- Business plans - Plans fail - Business Model Canvas

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How many of you have written a Business Plan?

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Two (subjective) truths

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Two (subjective) truths

1. Plans fail & change

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Two (subjective) truths

1. Plans fail & change

2. Startups fail & change

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66% of all successful startups change substantially

My favorite example:

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–some random startup guy

“Startups are experiments. Business plans should be experiments too.”

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The Business Model Canvas

Introducing:

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9 Segments to rule them all• Customer segments - aka Who is the buyer or user?

• Value propositions - aka What problem?

• Channels - aka How is 2 delivered to 1?

• Customer relationships - aka What type of relationship?

• Key resources - aka most important assets

• Key activities - aka most important skills

• Key partnerships - aka what network?

• Cost structure !

• Revenue streams

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1 2

3

45

6

7

8 9

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1 2

3

45

6

7

8 9

1

6

92

8

13

4

5

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Customer segments - aka Who is the buyer or user?

• different groups of people or organizations that a company serves

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Value proposition - aka What problem?• How do you create value for the customer segments?

• What problem(s) do you solve?

• USP - what makes you special

• Performance

• Price

• Design

• Brand

• Usability

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Channels - aka How is 2 delivered to 1?

• How do you reach your customer segments to deliver the value proposition?

• Own or partner?

• direct or indirect?

• Apple store vs online shop vs Radioshack

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Customer relationships - aka What type of relationship?• What type of relationship do you establish with your customers?

• Examples

• assistance

• self service

• automated service

• communities

• co-creation

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Customer relationships - aka What type of relationship?• What type of relationship do you establish with your customers?

• Examples

• assistance

• self service

• automated service

• communities

• co-creation

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Key resources - aka most important assets• Most important assets required to make it work

• Types

• Physical

• Intellectual

• Human

• Financial

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Key activities - aka most important skills• Most important skills required to make it work

• Examples

• production

• problem solving

• networking

• sales

• marketing

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Key partnerships - aka what network?

• Network of suppliers and partners

• Existing or needed to create?

• Acquisition of resources and skills

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Cost structure - aka what do you need to pay?

• Fixed & variable costs

• economies of scale

• investment vs bootstrapping

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Revenue streams - aka How do you monetize?

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9 Segments to rule them all• Customer segments - aka Who buys/uses?

• Value propositions - aka What problem?

• Channels - aka How is 2 delivered to 1?

• Customer relationships - aka What type of relationship?

• Key resources - aka most important assets

• Key activities - aka most important skills

• Key partnerships - aka what network?

• Cost structure !

• Revenue streams

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Bonus:What company is this?

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Thank you

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@SkaGarroum!Slides: www.slideshare.net/skagarroum