Date post: | 30-Oct-2014 |
Category: |
Technology |
Upload: | ekelly7 |
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How to TweetArtisan Talent
• Twitter is a micro-blog.– Bite-sized insights into your world– Open community– Forum to share, in 140 characters or less
What is Twitter?
• Artisan’s boutique vibe lends itself well tosocial media– All about relationships
• Proves credibility: shows clients and Talentthat we know what we’re doing
• Immediate presence: reach audience wherethey are, while they’re there
• Saturate the market
Why Use Twitter?
• @ArtisanTalent (Company Page)– Used to post jobs, industry tips, and
company news
• Employee Pages (@FirstnameMatches)– Used by each person to build relationships,
announce opportunities, and connect withclients and Talent
Artisan On Twitter
@ArtisanTalent
Employee Pages
TweetMyJobs
• You can follow whoever you want– Unless someone has chosen to “protect” their
tweets, anyone can follow them
• @replies: used to speak directly to someone(or simply mention them), while staying in theopen forum– Ekelly7: On my way to @ArtisanTalent for a social
media presentation
The Basics
• DM (Direct Messages): Twitter’s version of anemail; use these when you want to talk tosomeone directly, but don’t feel it needs to beopen to the entire Twitterverse
• Hash Tags (#hashtags): Placing a “#” symbolin front of a word or phrase (with no spaces)makes it searchable as a topic on twitter– When posting a job listing, you can end them with
“#Jobs”
The Basics
• RT (Re-Tweeting): RT-ing simply meansreposting someone else’s tweets to sharewith your followers.
• 2 Ways to RT:– Old School: manually typed– New School: “retweet” button
The Basics
• RT (Re-Tweet)Manually Typed
Tweet comes from you; Allows for commentsRetweet Button
Tweet comes from original author; No need to condense
The Basics
• Tips for using Twitter to find new businessopportunities– Follow competitors– Follow current clients– Make announcements of successful job
placements (using @replies and #tags)• The key to social media opportunities lies not
in your network, but your network’s network– See who people are following, and follow suit
Twitter & NewBusiness
• Use Twitter search to find friends,clients, past colleagues, Talent, andother business associates
• Announce on Facebook & LinkedIn thatyou’re active on Twitter (be sure toinclude your handle!)
Who Do I Follow?
• While logged into your ArtisanFacebook profile, search “selectivetweets” in the search bar
• Download the Selective Tweetsapplication, and type in your Twitterhandle when given the option
Linking Facebook& Twitter
• This app lets you choose which tweetsappear on your Facebook profile– Type “#fb” at the end of your tweet
• Added bonus: your Facebook posts willautomatically post a link that says“Follow me on Twitter” and displaysyour handle
Linking Facebook& Twitter
• Bit.ly, TinyURL, etc– URL shorteners let you post links in
Tweets without taking up excessive space
• Post regularly, but make it meaningful• Don’t be afraid to get personal
– People like to know there is an actualperson handling the account
Other Tips &Resources
From “50 Ideas on Using Twitter for Business”:
#11 - Instead of answering the question, “What are youdoing?”, answer the question, “What has your attention?”
#14 - Ask questions. Twitter is GREAT for getting opinions.
#18 - Share the human side of your company. If you’rebothering to tweet, it means you believe social media hasvalue for human connections. Point us to pictures and otherhuman things.
Other Tips &Resources
Any questions?
The End!