Post on 01-Jul-2015
description
transcript
Cherry TV “Juicy Talk for Women”
Helping women feel more comfortable, confident and fulfilled in bed.
50% of women struggle with sexual issues.
Women are embarrassed, confused and blame themselves.
Only 20% ever seek help.
Problem
Videos featuring every day women talking openly and honestly about sex.
Users learn they are not alone; that their issues are normal and manageable.
Solu+on
? !
Demo
Compe++on Lifestyle sights with videos featuring expert demos, Q&A, and street
interviews.
Sexual health sites targeGng men &
women.
Podcast with industry personaliGes
interviewing experts and offering Gps.
Text based sites & blogs offering sex advice for teens.
… and are exposed to 64 videos ads monthly.
52% internet users watch online video regularly
US Market Analysis
comScore, 2012
Nielsen, 2012
Online video ad spending to increase 38% in next 2 years
eMarketer, 2012
182 million watching
7.2 billion earmarked for internet video ads
Cherry TV has enjoys over 200,000 video views daily.
Proof of Concept
$
Cherry TV is the 80th most viewed “How To” channel on YouTube
Cherry TV’s CPM on YouTube extends to $18
$ $ $ $$$ $ $ $ $$$ $ $ $ $$
Elevated Video SEO
Google+, Facebook & Twi_er
Distribute Partner Content
YouTube Cross PromoGon
Marke+ng Plan
Liner, non-‐linear and companion cross pla8orm video ads.
Premium/pay-‐per-‐view shows. Na@ve adver@sing
(show sponsorship).
Revenue Model
Financial Overview Looking to raise
$25,000 – $50,000 Funding used for
Quality branded video content. Marke@ng consultant.
Tech upgrades. Insert studio build.
Exit strategy Purchase by mainstream media organiza@on.
Jill Abrahams Creator/CEO
Andrew Johnson CTO
Team