Business Strategies Online and Offline

1. How Marketing has Changed

2. Lead Generation Super Powers

3. A Deeper Look into Engine Reconditioning Trends

4. Attracting New Potential Customers

5. Offer (Yes I have a Special Offer for You)

Agenda

David McMahon

Marketing is Changing1950 - 2000 2000 - 2050

10

For Example….

Outbound Marketing

Outbound Marketing is Harder800-555-1234AnnoyingSalesperson

for how your clients

buy today

17

meet your buyer

Ben

Ben has a need

so he starts his search with Google

Ben wants to ask his friends

Ben wants to ask his friends

33% of social network

users agree that they

trust what they read and

see on sites such as

Facebook.

He likes to educate himself

rather than speak with a sales person

and buys when he’s ready

Your consumer has changed,

BEN is in control.

24

Let’s Discuss your ……

Lead Generation Super Powers

What is a Buyer Persona?

Semi- fictional representations of your ideal customer based on real data and some

select educated speculation about customer demographics, behavior patterns,

motivations, and goals.

What is a Buyer Persona?

PET LOVER MARY• Professional (teacher, consultant, manager)• Mid-sized company • Has a degree• 42, Married, 2 Kids (10 and 6), 2 pets

Goals:• Pay-off the mortgage• Private schools for children• Take 2 week family holiday

Challenges:• Too much to do• Not sure how to get there• Raise and look after family

and pets.

Loves Pets because:• Help you live longer and healthier• First to greet you with you come home• Help teach kids responsibility

Buyer Personas ARE…

Common behavior patterns

Buyer Personas ARE …

Shared pain points

Buyer Personas ARE …

Universal goals, wishes, dreams

Buyer Personas ARE …

General demographic and biographic information

Buyer Personas ARE …

Not just fluff!

2HOW TO

RESEARCH BUYER

PERSONAS

HOW TO RESEARCH

BUYER PERSONAS

Interview current customers

Research your customers

Talk to client The biggest problem our client’s have

is…

1. How Marketing has Changed

2. Lead Generation Super Powers

3. A Deeper Look into Engine Reconditioning

Trends

4. Attracting New Potential Customers

5. Offer

Agenda

World wide

World wide

1. How has Marketing Change Today

2. Lead Generation Superpowers

3. Deeper Look Into Engine Recondition Trends

4. Attracting New Potential Customers

5. Special Offer (Yes I have Special Offer for You)

Agenda

44

meet your buyer

Ben

Your consumer has changed,

BEN is in control.

Product and Service Name Re-Tuning

Product and Service Name Re-Tuning - Example

Product and Service Name Re-Tuning - Example

Examples Phases Used By Customers(Australia – monthly)

Examples Phases Used By Customers(New Zealand – monthly)

1. How Marketing has Changed

2. Lead Generation Super Powers

3. A Deeper Look Into Engine Reconditioning

Trends

4. Attracting New Potential Customers

5. Offer

Agenda

QUESTIONS?