Post on 27-Jul-2015
transcript
CADBURY'S GORILLA CAMPAIGN
This campaign was created in 2007 and was aimed to promote the
Cadburys dairy milk.
In this campaign there is a gorilla who seems sad and then starts to
play the drums, which then leads to the chocolate bar being produced.
New media has been used within the advert because they business was
able to create the image of a gorilla playing a drum. So the marketing
company of Cadburys was able to take someone playing the drums and
edit it so the gorilla took there place. This campaign hooks the
audience because the advert was different and used a non human
character
http://www.youtube.com/watch?v=NHtEyDrD4oA&safe=active
CADBURY’S CHARMER CAMPAIGN
This campaign was created in 2007 and was aimed to
promote the Cadburys dairy milk.
In this campaign there is guy who is what it seems melting
the white and milk chocolate. Later on in the ad the guy is
seen too mix both while doing other things. This whole
advert is given a sense of mystery to keep the audience
watching. The ad has a bit of humor to it as well, when he is
drinking the tea. So with the humor and mystery
H T T P: / / W W W. Y O U T U B E . C O M / WAT C H ? V = K I WI D Z T E D T S & S A F E = A C T I V E