Elisa Carreras RieraRocio Pardo de Donlebun y RuestaAlexis RevuePablo Alcala GalianoTatiane Teixeira LealJean Létendart

CALIMATE CORPORATION

Californian Social Network

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INTRODUCTION

What is our business ?

What are our objectives ?

How to reach the customers ?

How much does it cost ?

How efficient is it ?

Introduction

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BUSINESS

Calimate organizes trips, parties, events and activities for International Students in California.

We also provide information about places to visit, customs and gastronomy.

Business Model Subscription: $15 Commission:

Accommodation: 10% Travels, Activities, Party: 20%

Business (1/4) – Mission & Business Model

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TARGET CUSTOMER - DEMOGRAPHICS

International Students 111,379 in California

Southern California (USC): 9,840 Los Angeles (UCLA) : 8,424 Berkeley (USB) : 5,632 San Diego (UCSD) : 4,32 1

Business (2/4) – Target Customer

+9.8%

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TARGET CUSTOMER - SURVEY (1/2)

Business (3/4) – Target Customer - Survey

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TARGET CUSTOMER - SURVEY (2/2)

Business (3/4) – Target Customer - Survey

Cust. Budget$170

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MARKETING OBJECTIVES

Business (3/4) – Marketing Objectives

$10,000 Budget (Monthly)

$15,000 Revenue (Monthly)

$5,000 Profit (Monthly)

300 Customers (Monthly)

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WEBSITE

Features: Subscription, Newsletter, Information, Calendar, etc.

+ Social Network, E-Commerce, App

Business (4/4) - Website

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COMPETITION ANALYSIS (1/2) http://www.sandiegoexperiences.com/

Competition Analysis (1/2)

http://sandiegoexperiences.gostorego.com/t-shirts/t-shirts.html

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COMPETITION ANALYSIS (2/2) http://www.sandiego.edu/about/news_center/event

s/

http://happenings.ucla.edu/

Competition Analysis (2/2)

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MARKETING PLAN INDEX

A. E-mail Marketing B. Paid Search

Adwords Youtube

C. Advertising Facebook Twitter

D. Word of Mouth Twitter

Marketing Plan Index

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A – E-MAIL (1/2) – BUILD A LIST

List of Foreign Institutions (obj. 1,000 leads) Business Schools: (45), (106), etc. Email, Phone, Contact, Date, Nb., etc.

Email Campaign Solution http://www.emailbrain.com Cost: $29.95/m for 10,000 Credits

Frequency: 1/Month, 1/Week

A – E-Mail Marketing (1/2) – Build a List

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A – E-MAIL (2/2) - CONTENT

Information/News General information about California.

Education Space for University.

Activities Places, suggestions what to do on

weekends.

Gastronomy Suggestions of places to eat.

A – E-Mail Marketing (2/2) - Content

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B1 – ADWORDS (1/3)

B1 – Paid Search – Adwords (1/3)

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B1 – ADWORDS (2/3)

“Things to do in San Diego” keyword

Max CPC : $3.37 Clicks per day : 34.95 Impressions per day : 2,285 Cost per day : $82.50 Assuming 2 sign-ups per every 10 clicks

B1 – Paid Search – Adwords (2/3)

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B1 – ADWORDS (3/3)Using just “things to do in San Diego” (one key word) 1 Sign-ups per every 35 clicks = per day $1,447 revenue per month - $2,490 cost per month =

$1,043 monthly losses

Other proposals include:

things to do in Los Angeles, visiting San Diego, visiting Los Angeles, sightseeing San Diego, sightseeing Los Angeles, housing San Diego, housing Los Angeles, cars San Diego, cars Los Angeles, trips San Diego, trips Los Angeles, etc.

Reach : 1048 Clicks/Month

B1 – Paid Search – Adwords (3/3)

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B2 – YOUTUBE (1/2)

B2 – Paid Search – Youtube (1/2)

CaliMate by CaliMate - 76242 viewsAll the services you need as an International Student in California.

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B2 – YOUTUBE (2/2)

Video Content Informational (Activities, etc.)

Humor (cultural gaps, clichés, etc.)

Viral (Flash mob, Harlem Shake, etc.)

Key Words UCLA, UCSD, UC Irvine, Berkeley UC, UCR, etc.

Target Demographics: M/F, 18-24, 25-34 Topics: Hobbies & Leisure, Jobs & Education, etc.

Ads Daily Budget : $ 70 Maximum CPV : $ 0.02 Video View Increase : 2,000 – 7,000 Views/Day

Reach : 60,000 – 210,000 Views/MonthB2 – Paid Search – Youtube (2/2)

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C1 – FACEBOOK (1/2)

C1 – Display Advertising – Facebook (1/2)

CaliMate

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Clicks to Websites

Daily Budget : $63 CPC : $0.57

Page Likes Daily Budget : $20 21 to 86 likes/day

C1 - FACEBOOK

C1 – Display Advertising – Facebook (1/2)

Reach3,333 Clicks/Month

630 – 2,580 Likes/Month

C – Display Advertising - Twitter

C3 - TWITTER

Options for twitter advertisement Promoted accounts Promoted tweets Promoted trends

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Why choosing Twitter? Easy, clear, fast and professional

Establish a relation with the consumer

No need to become a friend

What is Twitter? Social network based on tweets (short messages)

#Hashtags, trends, favorite and retweet (#RT)

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C3 - Twitter

Forecasts and expectations

C – Display Advertising - Twitter

D1 - WORD OF MOUTH - TWITTER

Creating buzz on Twitter is easy: Tweets are organic and become viral

quickly Fast social network Used by TV and Radio

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D – Word of Mouth – Twitter

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E - OTHER

E – Others

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SYNTHESIS (1/2) – COMPARATIVE TABLE

Synthesis (1/2) – Comparative Table

CAC < 0.25LTV

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SYNTHESIS (2/2) – COMPARATIVE CHART

Synthesis (2/2) – Comparative Chart

Sales$15,317

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IMPROVEMENT

Conclusion

Implement Monitor Optimize Arbitrate

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EQUITY FINANCING

6-month financing $100,000 $50,000 from owners (6 people) $50,000 out of 500 startups program + $2,000 from sponsors ($500 x 4 companies)

2 in SD – 2 in LA http://www.diegopartybus.com/ http://www.ultimatelimosandsedans.com http://platinumluxurylimo.com http://www.lapartybuses.com

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FUNDRAISING – 500 START-UP

Get a mentor and network with the 500 family

Apply with an Angel list account Fulfill the following requirements:

Awesome cross-functional founders Fits w/ our core investment themes Functional product that solves a problem for a

specific target customer Distribution-focused (aka marketing) Simple revenue model Capital-efficient businesses Companies that live well w/ the 500 culture

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FORECAST

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FORECAST

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Thank You For Your Attention