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THE NEXT CHAPTER IN THE STORY:HOW THE CAMBRIDGE PHENOMENON CHANGES THE WORLD
BRANDED EDITIONS AVAILABLE FOR YOUR COMPANY – SEE INSIDE FOR DETAILS
The Cambridge
PHENOMENONG L O B A L I M PA C T
KATE KIRK ANDCHARLES COTTON
... it is a unique book telling a unique story, there is nothing else quite like it. – Hermann Hauser KBE, Co-founder Amadeus Capital Partners
Dear Colleagues
We are delighted to introduce an exciting new book from Kate Kirk
and Charles Cotton, the authors of the very successful The Cambridge
Phenomenon: 50 Years of Innovation and Enterprise. Their first book, to
be published in a Mandarin version in March 2015, described in vivid
detail the history of the Cambridge UK technology cluster since the 1960s.
This time, they will be exploring the many ways in which Cambridge
technologies, Cambridge companies and Cambridge entrepreneurs have
improved the lives of people around the world.
Computing, drugs, inkjet printing, semiconductors, software, technology
consulting, telecommunications, and many more; the extraordinary range
of Cambridge achievements is often lost to public view because so much of
what comes out of Cambridge goes into helping other businesses succeed.
The Cambridge Phenomenon: Global Impact will put Cambridge’s
contribution into perspective, looking at different industry sectors and
also the individuals whose technology breakthroughs have inspired new
products, services and business models.
Once again, the team has assembled a stellar cast for its Advisory
Board, including representatives of some of Cambridge’s most successful
companies, academics whose ground-breaking research has become
the foundation of entrepreneurial success, and some of Cambridge’s
best-known entrepreneurs themselves. We know this book will be a
unique calling card for those seeking to promote Cambridge and their
companies on the world stage, and urge you to support the book and be
part of the story.
Professor Sir Leszek Lord Alec Broers Sir Michael Marshall Hermann Hauser KBE
Borysiewicz
The Cambridge Phenomenon: Global Impact takes a multi-faceted
approach that allows the authors to examine not just particular product and
service concepts that have emerged from Cambridge, but also the technology
sectors and business model innovations that have been behind some of
Cambridge’s biggest successes. They explore how the thriving entrepreneurial
ecosystem has led to more than 25 of the largest corporations in the world –
such as Amazon, AstraZeneca, Genzyme (a Sanofi company), Microsoft and
Qualcomm – establishing operations in Cambridge to tap into the magic. They
also discuss the less tangible factors that make the Cambridge cluster tick.
“We hope to be first and alone in Cambridge for a period of time to
access all the science that’s there.
– Pascal Soriot, CEO, AstraZeneca, The Times, 20 January 2015
By examining the different ways in which Cambridge companies have
succeeded internationally, the authors throw light on the unique and enduring
qualities that make the Cambridge Phenomenon so special.
“The phenomenon of Cambridge, its university and its cluster, is an inspiring reminder of
the great power of human ingenuity to create new enterprises and industries, to make life
better and more productive for all of us.
— Bill Gates, Foreword, The Cambridge Phenomenon: 50 Years of Innovation and Enterprise
BOOK SPECIFICATIONS
Hardback • 280 x 235 mm • 224 pages • 75,000 wordsRRP £50 • Publication May 2016
BRANDED EDITIONS OF THE BOOK ARE AVAILABLE FOR YOUR COMPANY
PLATINUM: £4,500
• 100 copies of the book with free delivery to a UK address
on publication
• Customised dust jacket
• Own text on the inside front and back flaps
• Logo listed on the Platinum Sponsors page inside the book
GOLD: £900
• 20 copies of the book
• Company logo on the endpapers
• Logo listed on the Gold Sponsors page inside the book
SILVER: £225
• 5 copies of the book
• Logo listed on the Silver Sponsors page inside the book
SUBSCRIBER: £45
• 1 copy of the book
• Name listed in the Subscribers List within the book
The book will retail at £50 on publication.
For more information please contact:
Sarah Yeatman, Marketing Manager
Third Millennium Publishing
sy@tmiltd.com
+44 (0)20 7366 0144
SPONSOR OFFER CLOSES 1 FEBRUARY 2016
www.tmiltd.com/globalimpact
A UNIQUE OPPORTUNITY – A BRANDED EDITION FOR YOUR ORGANISATION
Since its publication in 2012, The
Cambridge Phenomenon: 50 years of
Innovation and Enterprise has found
its way onto desks in Beijing, Berlin,
Delhi, Helsinki, Moscow, Rio de
Janeiro, Riyadh, Sidney, Silicon
Valley, Singapore, Tel Aviv, the
UAE and Washington, DC. It has
now been translated into Mandarin and will be
published in China by the Qingdao Publishing Group in March 2015. The
book would not have been possible without the generous support of a
core group of Cambridge companies, and their faith in
the project demonstrated the typical Cambridge willingness to take on
board a totally new idea on board and run with it.
What they said about The Cambridge Phenomenon:
50 Years of Innovation and Enterprise
“Charles and Kate did a wonderful job in creating this
elegant, wide-ranging and informative book. The end result
is a testament to the entrepreneurial zeal of the people
and companies whose stories make up the history of the
Cambridge Phenomenon. We were delighted to be part of
this project.
– Warren East, former CEO, ARM
“This is a fantastic book, and has proved a great way to
showcase RealVNC’s remarkable story to our colleagues and
customers.
– Andy Harter, Founder and CEO, RealVNC
“This book marks an important milestone in the growth of the
Cambridge technology cluster – it is a unique book telling a
unique story, there is nothing else quite like it.
– Hermann Hauser KBE, Co-founder Amadeus Capital Partners
The Cambridge Phenomenon: Global Impact, with its emphasis
on what Cambridge means to the world at large, will be a unique
marketing tool for companies looking to underscore their presence in this
internationally renowned technology cluster.
What they’re saying about The Cambridge Phenomenon:
Global Impact
“It was great to read the history of the Cambridge cluster in the
first book – but understanding what the Cambridge cluster has
done – and is doing – on the world stage is another story, one
that needs to be told.
– David Roux, Founder of Silver Lake Partners
“We’re always looking at Cambridge, for new ideas, new
companies, new research – there’s a lot happening and we
want to be there.
– Giuseppe Zocco and Francesco de Rubertis of Index Ventures
“So much of what comes out of Cambridge is hidden – the chips
in your phone, the software that allows you to operate remotely,
the technology behind the biggest-selling drug in the world – for
anyone interested in entrepreneurship, it is crucial to understand
the role of the Cambridge cluster in the global arena.
– Frank Bonsal, Co-founder of New Enterprise Associates
and Red Abbey Venture Partners
The Cambridge
PHENOMENONG L O B A L I M P A C T
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ABOUT THIRD MILLENNIUM INFORMATION
Third Millennium has published an extensive number of
illustrated books with leading legal, educational, military and
heritage institutions within the UK and worldwide, including
the Universities of Cambridge and Oxford, the European Court
of Human Rights and MIT. Third Millennium is an imprint of
Profile Books Ltd.
Profile publishes stimulating non-fiction in a wide range of
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Word series and books by Mary Beard, Simon Garfield, Francis
Fukuyama, Atul Guwande and David Kynaston.
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ABOUT THE AUTHORS
Charles Cotton has been part of the Cambridge technology scene
since he came to the city in the 1980s to join Sinclair Research,
working for inventor and entrepreneur Clive Sinclair in the home
computer market. Since then, he has taken technology companies
public on the London Stock Exchange, NASDAQ, and Euronext
Amsterdam and become a well-known advocate for entrepreneurship.
Among other activities, he is currently on the Board of Trustees of
the American University of Sharjah, UAE; a Director of Solarflare, the
Irvine California and Cambridge UK company; a Director of Cambridge
Enterprise, the organisation responsible for spin-outs, licensing and
consulting originating from research in the University of Cambridge;
and an Honorary Vice-Chairman of Cambridge Ahead, the business
and academic member group dedicated to the successful growth of
Cambridge and its region. In 2009, he set up what is now known as
Cambridge Phenomenon International to acknowledge and promote
the organisations, people and products behind Cambridge’s unique
information technology and life sciences cluster.
Kate Kirk has been a freelance editor, writer and public relations
consultant for more than 20 years. Her list of clients includes the
Asian Development Bank, business schools such as the Cambridge
Judge, IESE, and INSEAD, the Cambridge Enterprise Conference, the
International Rice Research Institute, RAND Europe, the World Bank,
and the World Health Organization. She has written a number of books
on management and enterprise, and numerous feature articles on topics
ranging from hot-air ballooning to data modelling and risk assessment
for financial institutions. Kate is also a trustee of the Arthur Rank
Hospice Charity and palliative care research and education charity
Cicely Saunders International.
ABOUT CAMBRIDGE PHENOMENON INTERNATIONAL
Set up as Cambridge Phenomenon Ltd in 2009, the company established
by Charles Cotton to celebrate the many facets of Cambridge’s unique
information technology, bioscience and medical cluster, Cambridge
Phenomenon International now works to promote the Cambridge
technology cluster to the wider world. Working in tandem with other
organisations, such as Cambridge Network and Cambridge Ahead,
Cambridge Phenomenon International has recently established
relationships in Qingdao, to support the publication of Mandarin-
language products in China.
IIIwww.tmiltd.com
ADVISORY BOARD
Chris Abell
Lily Bacon
Nigel Bond
Matthew Bullock
Chris Chapman
David Cleevely
Charles Cotton
Darrin Disley
Warren East
Harriet Fear
David Gill
Hermann Hauser
Soraya Jones
Peter Keen
Kate Kirk
Christoph Loch
Chris Lowe
Robert Marshall
Ian Mather
Patrick McMahon
Tim Minshall
Jane Osbourn
Hugh Parnell
Jane Paterson-Todd
Hans Pung
Tony Raven
Andy Richards
Alan Richardson
Claire Ruskin
Peter Taylor
Shai Vyakarnum
Christoph Wiesner