THE NEXT CHAPTER IN THE STORY:HOW THE CAMBRIDGE PHENOMENON CHANGES THE WORLD

BRANDED EDITIONS AVAILABLE FOR YOUR COMPANY – SEE INSIDE FOR DETAILS

The Cambridge

PHENOMENONG L O B A L I M PA C T

KATE KIRK ANDCHARLES COTTON

... it is a unique book telling a unique story, there is nothing else quite like it. – Hermann Hauser KBE, Co-founder Amadeus Capital Partners

Dear Colleagues

We are delighted to introduce an exciting new book from Kate Kirk

and Charles Cotton, the authors of the very successful The Cambridge

Phenomenon: 50 Years of Innovation and Enterprise. Their first book, to

be published in a Mandarin version in March 2015, described in vivid

detail the history of the Cambridge UK technology cluster since the 1960s.

This time, they will be exploring the many ways in which Cambridge

technologies, Cambridge companies and Cambridge entrepreneurs have

improved the lives of people around the world.

Computing, drugs, inkjet printing, semiconductors, software, technology

consulting, telecommunications, and many more; the extraordinary range

of Cambridge achievements is often lost to public view because so much of

what comes out of Cambridge goes into helping other businesses succeed.

The Cambridge Phenomenon: Global Impact will put Cambridge’s

contribution into perspective, looking at different industry sectors and

also the individuals whose technology breakthroughs have inspired new

products, services and business models.

Once again, the team has assembled a stellar cast for its Advisory

Board, including representatives of some of Cambridge’s most successful

companies, academics whose ground-breaking research has become

the foundation of entrepreneurial success, and some of Cambridge’s

best-known entrepreneurs themselves. We know this book will be a

unique calling card for those seeking to promote Cambridge and their

companies on the world stage, and urge you to support the book and be

part of the story.

Professor Sir Leszek Lord Alec Broers Sir Michael Marshall Hermann Hauser KBE

Borysiewicz

The Cambridge Phenomenon: Global Impact takes a multi-faceted

approach that allows the authors to examine not just particular product and

service concepts that have emerged from Cambridge, but also the technology

sectors and business model innovations that have been behind some of

Cambridge’s biggest successes. They explore how the thriving entrepreneurial

ecosystem has led to more than 25 of the largest corporations in the world –

such as Amazon, AstraZeneca, Genzyme (a Sanofi company), Microsoft and

Qualcomm – establishing operations in Cambridge to tap into the magic. They

also discuss the less tangible factors that make the Cambridge cluster tick.

“We hope to be first and alone in Cambridge for a period of time to

access all the science that’s there.

– Pascal Soriot, CEO, AstraZeneca, The Times, 20 January 2015

By examining the different ways in which Cambridge companies have

succeeded internationally, the authors throw light on the unique and enduring

qualities that make the Cambridge Phenomenon so special.

“The phenomenon of Cambridge, its university and its cluster, is an inspiring reminder of

the great power of human ingenuity to create new enterprises and industries, to make life

better and more productive for all of us.

— Bill Gates, Foreword, The Cambridge Phenomenon: 50 Years of Innovation and Enterprise

BOOK SPECIFICATIONS

Hardback • 280 x 235 mm • 224 pages • 75,000 wordsRRP £50 • Publication May 2016

BRANDED EDITIONS OF THE BOOK ARE AVAILABLE FOR YOUR COMPANY

PLATINUM: £4,500

• 100 copies of the book with free delivery to a UK address

on publication

• Customised dust jacket

• Own text on the inside front and back flaps

• Logo listed on the Platinum Sponsors page inside the book

GOLD: £900

• 20 copies of the book

• Company logo on the endpapers

• Logo listed on the Gold Sponsors page inside the book

SILVER: £225

• 5 copies of the book

• Logo listed on the Silver Sponsors page inside the book

SUBSCRIBER: £45

• 1 copy of the book

• Name listed in the Subscribers List within the book

The book will retail at £50 on publication.

For more information please contact:

Sarah Yeatman, Marketing Manager

Third Millennium Publishing

sy@tmiltd.com

+44 (0)20 7366 0144

SPONSOR OFFER CLOSES 1 FEBRUARY 2016

www.tmiltd.com/globalimpact

A UNIQUE OPPORTUNITY – A BRANDED EDITION FOR YOUR ORGANISATION

Since its publication in 2012, The

Cambridge Phenomenon: 50 years of

Innovation and Enterprise has found

its way onto desks in Beijing, Berlin,

Delhi, Helsinki, Moscow, Rio de

Janeiro, Riyadh, Sidney, Silicon

Valley, Singapore, Tel Aviv, the

UAE and Washington, DC. It has

now been translated into Mandarin and will be

published in China by the Qingdao Publishing Group in March 2015. The

book would not have been possible without the generous support of a

core group of Cambridge companies, and their faith in

the project demonstrated the typical Cambridge willingness to take on

board a totally new idea on board and run with it.

What they said about The Cambridge Phenomenon:

50 Years of Innovation and Enterprise

“Charles and Kate did a wonderful job in creating this

elegant, wide-ranging and informative book. The end result

is a testament to the entrepreneurial zeal of the people

and companies whose stories make up the history of the

Cambridge Phenomenon. We were delighted to be part of

this project.

– Warren East, former CEO, ARM

“This is a fantastic book, and has proved a great way to

showcase RealVNC’s remarkable story to our colleagues and

customers.

– Andy Harter, Founder and CEO, RealVNC

“This book marks an important milestone in the growth of the

Cambridge technology cluster – it is a unique book telling a

unique story, there is nothing else quite like it.

– Hermann Hauser KBE, Co-founder Amadeus Capital Partners

The Cambridge Phenomenon: Global Impact, with its emphasis

on what Cambridge means to the world at large, will be a unique

marketing tool for companies looking to underscore their presence in this

internationally renowned technology cluster.

What they’re saying about The Cambridge Phenomenon:

Global Impact

“It was great to read the history of the Cambridge cluster in the

first book – but understanding what the Cambridge cluster has

done – and is doing – on the world stage is another story, one

that needs to be told.

– David Roux, Founder of Silver Lake Partners

“We’re always looking at Cambridge, for new ideas, new

companies, new research – there’s a lot happening and we

want to be there.

– Giuseppe Zocco and Francesco de Rubertis of Index Ventures

“So much of what comes out of Cambridge is hidden – the chips

in your phone, the software that allows you to operate remotely,

the technology behind the biggest-selling drug in the world – for

anyone interested in entrepreneurship, it is crucial to understand

the role of the Cambridge cluster in the global arena.

– Frank Bonsal, Co-founder of New Enterprise Associates

and Red Abbey Venture Partners

The Cambridge

PHENOMENONG L O B A L I M P A C T

OFFER CLOSES 1 FEBRUARY 2016SUBSCRIBER ORDERS

ONLINE: Order securely online at www.tmiltd.com/globalimpact

POST: Complete and return the order form below.

ORDER FORM:

delivery address price per copy no of copies cost (£)UK: £50.50 (incl. £5.50 p&p) £ Overseas*: £57.50 (incl. £12.50 p&p) £

TOTAL ORDER: £

*Surface mail. Airmail rates available on request and shown online at www.tmiltd.com. Recommended retail price of £50.00. Please contact Third Millennium Information for a quote on overseas delivery.

PAYMENT DETAILS:Payment can be made by MasterCard / Visa / Maestro / Delta / Amex or £ sterling cheque payable to Profile Books Ltd and drawn on a UK bank account. I enclose my cheque for £

I authorise Profile Books Ltd to charge my account as shown below:

CREDIT / DEBIT CARD DETAILS:My MasterCard/Visa/Maestro/Delta/Amex number is (delete as appropriate):

Card valid from: Card expires:

Maestro issue number (if applicable):

Card security: For verification, please write the last 3 (or 4 if Amex)digits printed on the reverse of your card

Cardholder’s signature:

CUSTOMER DETAILS (block capitals please):

Name:

Address:

Country:

Post/Zipcode:

Telephone (daytime):

Email:

NOTE: PLEASE ENTER YOUR EMAIL ADDRESS, IF YOU HAVE ONE, SO THAT WE CAN CONFIRM RECEIPT OF YOUR ORDER

PUBLICATION DELIVERY DETAILS (if different from above):

Name:

Address:

Country:

Post/Zipcode:

SUBSCRIBER LISTING:An alphabetical list of all subscribers, or names nominated by subscribers, will be listed in the book. Please indicate below how you would like to be listed (block capitals please):

Please send this completed order form and cheque (if appropriate) to:FREEPOST RLXG-HSCU-TXKH, The Cambridge Phenomenon, Third Millennium Information 3 Holford Yard, Bevin Way, London WC1X 9HD* T: +44 (0) 20 7336 0144 / E: info@tmiltd.com / www.tmiltd.com *If posting from outside the UK a stamp is required

Third Millennium is an imprint of Profile Books Ltd / www.profilebooks.com

Third Millennium Information will use your details to process your order. We may contact you by post or e-mail to provide you with news about related book offers. Tick this box if you would prefer not to receive this information.

PREORDER NOW

PREORDER TODAY TO SAVE ON THE RETAIL PRICE AND HAVE YOUR NAME OR COMPANY LISTED IN THE BOOKPREORDER TODAY TO SAVE ON THE RETAIL PRICE AND HAVE YOUR NAME OR COMPANY LISTED IN THE BOOK

ABOUT THIRD MILLENNIUM INFORMATION

Third Millennium has published an extensive number of

illustrated books with leading legal, educational, military and

heritage institutions within the UK and worldwide, including

the Universities of Cambridge and Oxford, the European Court

of Human Rights and MIT. Third Millennium is an imprint of

Profile Books Ltd.

Profile publishes stimulating non-fiction in a wide range of

fields, including history, business and economics, science and

biography. Bestsellers have included the New Scientist Last

Word series and books by Mary Beard, Simon Garfield, Francis

Fukuyama, Atul Guwande and David Kynaston.

In 2002, the company acquired the HarperCollins UK business

list, including classics like In Search of Excellence. Profile’s

bestselling business list includes The 48 Laws of Power, The

Decision Book and Yes!. Profile also publishes business books

in partnership with the CMI and The Economist.

Third Millennium

3 Holford Yard, Bevin Way, London WC1X 9HD

T: +44 (0)20 7336 0144 / F: +44 (0)20 7608 1188 / E: info@tmiltd.com

ABOUT THE AUTHORS

Charles Cotton has been part of the Cambridge technology scene

since he came to the city in the 1980s to join Sinclair Research,

working for inventor and entrepreneur Clive Sinclair in the home

computer market. Since then, he has taken technology companies

public on the London Stock Exchange, NASDAQ, and Euronext

Amsterdam and become a well-known advocate for entrepreneurship.

Among other activities, he is currently on the Board of Trustees of

the American University of Sharjah, UAE; a Director of Solarflare, the

Irvine California and Cambridge UK company; a Director of Cambridge

Enterprise, the organisation responsible for spin-outs, licensing and

consulting originating from research in the University of Cambridge;

and an Honorary Vice-Chairman of Cambridge Ahead, the business

and academic member group dedicated to the successful growth of

Cambridge and its region. In 2009, he set up what is now known as

Cambridge Phenomenon International to acknowledge and promote

the organisations, people and products behind Cambridge’s unique

information technology and life sciences cluster.

Kate Kirk has been a freelance editor, writer and public relations

consultant for more than 20 years. Her list of clients includes the

Asian Development Bank, business schools such as the Cambridge

Judge, IESE, and INSEAD, the Cambridge Enterprise Conference, the

International Rice Research Institute, RAND Europe, the World Bank,

and the World Health Organization. She has written a number of books

on management and enterprise, and numerous feature articles on topics

ranging from hot-air ballooning to data modelling and risk assessment

for financial institutions. Kate is also a trustee of the Arthur Rank

Hospice Charity and palliative care research and education charity

Cicely Saunders International.

ABOUT CAMBRIDGE PHENOMENON INTERNATIONAL

Set up as Cambridge Phenomenon Ltd in 2009, the company established

by Charles Cotton to celebrate the many facets of Cambridge’s unique

information technology, bioscience and medical cluster, Cambridge

Phenomenon International now works to promote the Cambridge

technology cluster to the wider world. Working in tandem with other

organisations, such as Cambridge Network and Cambridge Ahead,

Cambridge Phenomenon International has recently established

relationships in Qingdao, to support the publication of Mandarin-

language products in China.

IIIwww.tmiltd.com

ADVISORY BOARD

Chris Abell

Lily Bacon

Nigel Bond

Matthew Bullock

Chris Chapman

David Cleevely

Charles Cotton

Darrin Disley

Warren East

Harriet Fear

David Gill

Hermann Hauser

Soraya Jones

Peter Keen

Kate Kirk

Christoph Loch

Chris Lowe

Robert Marshall

Ian Mather

Patrick McMahon

Tim Minshall

Jane Osbourn

Hugh Parnell

Jane Paterson-Todd

Hans Pung

Tony Raven

Andy Richards

Alan Richardson

Claire Ruskin

Peter Taylor

Shai Vyakarnum

Christoph Wiesner