Capital Region BOCES SLSMembership DayMarch 10, 2011

Sara Kelly Johnsskjohns@gmail.comhttp://schoollibrarybranding.wikispaces.com

Who are we?

Information specialist

Teacher

Program Administrator

Instructional Partner

Leader

A Nation Without School Libraries

Dr. Nancy Everhart visits outstanding school libraries all over the country to bring visibility in the press an the media to the excitement and foundation of school libraries for learning.

Visibility

Ballou High School, DC

Visibility Promotion + Marketing = AdvocatesActionTransformation

Dawn Sulivan,Shaker Heights, OH

Visibility Nancy Keane, Rundlett Middle School, Concord, NHActionTransformation

Action

Visibility Nancy Keane, Rundlett Middle School, Concord, NHActionTransformation

Visibility Murray Hill Middle School , Laurel, MarylandActionTransformation

Branding

Visibility Buffy Hamilton, Creekview (GA) High School LibraryTransformation

Visibility McKillop Elementary School, Melissa, TXActionTransformation

Branding

Goal area: ALA provides leadership in the transformation of libraries and library services in a dynamic and increasingly global digital information environment.

Jill Schuster, Fontana High School, CA

VisibilityActionTransformation

Transformation

http://schoollibrarybranding.wikispaces.com

Advocacy U

Additup

Advocacy Fact Sheets

AASL Toolkits—Health and Wellness

@your library school library campaign

Frontline advocacy for school libraries

Friends of School Libraries (FOLUSA)

New York: SnapShotNY

What is a tagline?

How are they used?

Why?

Sample TaglinesSample TaglinesAllstate Insurance –

You’re in good handsAmerican Express –

Don’t leave home without itBurger King –

Have it your wayTaco Bell –

Think outside the bun

Where do you put it?Where do you put it?Letterhead

E-mail

Webpage

What else?

Write YoursWrite YoursKeep it briefKeep it focused

Where every kid succeeds. (This is a variant on an AASL slogan.)

Where the classroom meets the real world.

L4L – Learning 4 LifeWe go beyond our walls.Where reading becomes a way of

life.

How to planHow to planAssess yourselfAssess your environmentIdentify your BHAGUse your program Mission and

VisionSet 3-4 large goalsCreate do-able action steps

http://www.ala.org/ala/mgrps/divs/aasl/guidelinesandstandards/planningguide/planningguide.cfm

GOAL:

To develop personal relationships with teachers

Action Step With Whom Details Completed by Evaluation

Engage in a

personal

conversation

with at least one

teacher per week

Teachers who

frequent the

library

Ask to help them

and inquire

about their

interests

End of school

year

At least 5

teachers and I

share some

common interest

that we discuss

with each other.

Sample Goal and Action Plan

Let’s do it!

Managing TimeManaging TimePriorities

◦What’s Yours?

Select the right task for the time

To Do lists

Forgive yourself

http://schoollibrarybranding.wikispaces.com

Sara Kelly Johns

skjohns@gmail.com

Thank You!