Social Media

Presented by:

Carson McKee, Direct Contact

www.directcontact.ca

What is Social Media?

►Media that is based on conversation and interaction between people online

Collaborative

Word of Mouth

Social Media Revolution

►25% of search results for the world’s top 20 brands are links to user generated content

►78% of consumers trust peer recommendations

►14% trust advertisements

Social Media and Your…

►Questions/Fears

►Frustrations

►Strategies

Where to Start?

►Objectives

Customer service

Loyalty

Dialogue

Drive back to website

Trusted info source

Where to Start

►Ownership

►Resources

►Current marketing mix

Integration

►Tracking and measurement

Set baselines

Set goals

Where to Start

►Dummy/test accounts

►Observe and follow:

Listen before you speak

Competitors

Partners

Social media thought leaders

►Borrow ideas, make it your own

Where to Start

►Content:

Generation

Gathering

Sharing

►Ideas and innovation; be ready to try

►Ask for help/advice

Experts/leaders

Poll your audience

What’s Next?

►Specific path

Your brand

What fits? What works?

Revise and adjust

Revisit objectives

Thank You

►Questions or comments?

Carson McKee

Direct Contact

www.directcontact.ca

carson.directcontact@gmail.com