Case Avinor by Creuna

Post on 04-Dec-2014

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description

Christian Wightwick Alfsen explains the interesting marketing and advertising campaign that Creuna did for the Norwegian aviation company, Avinor, in spring 2014.

transcript

At  the  core  of  this…

46

Privatization

Best in class

Better performance

Strategy

One  brand  -­‐  one  company

Customer  oriented

Business  oriented

The  «New»  Avinor

Advertising pitch

Build reputation

convince tell

engage explain

Degree of acceptance

Bra

nd A

war

enes

s

engage

Something engaging

Something extraordinary

Something Extrordinary

Something  differenFaFng

A specatacluar roundtrip

Norway from above

Participation

Digital hub

Traffic?

National coverage

Results

www.flymedoss.no