At the core of this…
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Privatization
Best in class
Better performance
Strategy
One brand -‐ one company
Customer oriented
Business oriented
The «New» Avinor
Advertising pitch
Build reputation
convince tell
engage explain
Degree of acceptance
Bra
nd A
war
enes
s
engage
Something engaging
Something extraordinary
Something Extrordinary
Something differenFaFng
A specatacluar roundtrip
Norway from above
Participation
Digital hub
Traffic?
National coverage
Results