V/S

Srinivas R Khode

Presentation

On

INTRODUCTION

∆ It entered India (Delhi) in June 1996

∆ By Jan 2001 pizza hut had 19 outlet across India

∆ Presently it has 142 outlets in 32 cities in India

∆ Pizza Hut is the largest pizza restaurant company in

the world

∆ It has 12,000 outlets in 90 countries

∆ Employing more than 300,000 people.

Pizza HutGood time start with great Pizza

It entered India (Delhi) in 1996 through a franchise agreement with VamBhartia Corp.

Speedy growth [ 1 outlet in 1996 & 101 outlets in Feb 2001

At present 220 outlets in 42 cites in India.

Emphasis on home delivery

Hungry Kya ?

SWOT Analysis

30 Min. home Delivery frame

Varity in menu Toll free no. for

order It had a tie-up with

Discovery Channel Heat wave delivery

package.

USP- Dining Exp. With delivery & take away options

Localized menu World 1st 100%Veg.

Restaurant Provision for kids

Delivery service not time bound

Slow Expansion

High price

Can’t trap children market

High Price

Eating out at 'branded' restaurants was more prevalent out

Brand recognition 

Definitive Indian palate

City specific food habit

Pizza was not popular in India till 1996

High Price

 Threat of substitutes

Reckless riding for delivery in time

Pan in your name

Pizza pooch menu

1 Rs. Pan deal

‘ Bara nahi to tera ’ [ on time or free ]

Reduction in price

Ads. On T.V. Channels from July 2001

Buy 1 get 1 free

Ads on T.V. ( Hungry Kya )

Tie up with M.T.N.L . & discovery channels

Database Marketing.

Non traditional outlet