E-commerce – Why such a fuss??

10-20

CAGR

• Consistently high

• Hope for upcoming business.

What’s going on ??

Oligopolistic Market

Big players are dominating.

Can you guess how much market share big players are occupying in today’s scenario?

Online retail market on boom.

WHAT IS THE PROBLEM?

The Biggest disadvantage for small or upcoming online retailers is:-

Enormous competition of attracting the customers because of

presence of marketing giants such as :- Flipkart,OLX and snapdeal.

For sustaining, small online stores need to adopt some innovative

strategies.

Strategies they can adopt to prosper

To build a brand image

A few larger e-commerce sites are big enough brands to receive some direct traffic.

If more than 95% of visitors are going to leave a site empty-handed, you can’t afford

to pay much to get them on your site in the first place.

Hence at the start aggressive marketing of the company is required.

Strategies they can adopt to prosper

To build a brand image

A few larger e-commerce sites are big enough brands to receive some direct traffic.

If more than 95% of visitors are going to leave a site empty-handed, you can’t afford

to pay much to get them on your site in the first place.

Hence at the start aggressive marketing of the company is required.

Strategies they can adopt to prosper

Make it easy

Functionality and ease of use should be top priorities in website and app design, help

should be readily available, and the checkout process should be simple and secure.

If shoppers run into slow load times or confusing/ difficult-to-use pages, they could

abandon their digital shopping carts prior to purchase.

Strategies they can adopt to prosper

Establish credibility and exceed expectations

To ease concerns about product quality, retailers should offer quality assurance

programs that provide recourse for items damaged in transit or that do not meet

consumers’ expectations.

Strategies they can adopt to prosper

Consider alternative approaches to

ordering and distribution

Experiment with formats and features that

boost basket size while adding value for

customers.

Retailers should consider alternative

approaches to distribution, such as working

with third-party specialists.

Scope of new arrival

Potential Markets

As evident, there is a huge scope for arrival in the Food and grocery sector in

unorganized sector. So, new ventures should be focused in this direction.

BASIC DEMANDS OF CUSTOMERS

A Strategic Approach

We have got an innovative plan

An Umbrella Website

- covers multiple retails under one platform

Region selection – availability checked.

Now two choices - 1.Product based Search

2.Retail based Search

o Product based Search

Retail with particular product displayed

o Retail based Search

All products in particular retail will be shown in order.

Payment and Policies

PAYMENT OPTIONS :-

• Cash On Delivery

• Online payment

• E-wallet

• Member Account Credit

Our B-PLAN

BARRIERS TO THIS PLAN

Competitions in online Grocery venture

Product portfolio

Growth rate of food and

grocery section is near

an impressive score of

11.6%

• Food and grocery are the

basic needs of each and

every family

• This section provides a

deeper penetration and has

a wider impact on the

market

It’s different

Value proposition

• Order tracking and details through SMS

• 24x7 return policy

•Large products variety

• Delivery slot reservation

• discount coupons and other attractive

offers

• Order cancellation facility available till

it reaches the customer

• Mobile app

• Locally produced goods available

• customers can make new product requests

• Morning delivery services

like milk, Vegetables and

Fruits with minimal extra

charges

• Membership/loyalty card

facility

• Credit facility for Members

• E-Wallet

• Quicker delivery

services

• Defected items to be

recollected without any extra

charges

Revenue Model Advertisement Revenue:

This is considered to be the main source of income for E-commerce sites. Companies have tie-ups with these E-Commerce sites in order to reach to larger customer base of these sites.

Example: Motorola has a tie-up with flipkart for selling its mobile phones Moto E, Moto G and Moto X and because of this Motorola has created a good customer base for itself. Similar case for Xiaomi and many other mobile firms.

Commission model:

This is the main source of income as in our case. We in exchange of providing the orders to the retailers will demand a certain commission which will be the main source of our income.

Space on the website:

Most E-commerce sites give spaces to different firms for the promotion of their product.

Email - Marketing:

Firms can give away certain items through email under the name of E-commerce sites, this will help them to connect with the customers.

CONCLUSION

It is a bad assumption that small online retail stores won’t prosper in presence

of the bigger firms as these biggies were also the “small players” at the time of

their establishment.

As we all know, Flipkart started as an online venture for selling books but now

it’s one of the biggest player in terms of online retailing.

Therefore with an innovative and effective B-plan ,and with implementation of

clever marketing strategies, any of the small online retailers can prosper in any

competitive scenario.

THANK-YOU . . .