GlasgowChamber of Commerce

case study

client profile

Glasgow Chamber of Commerce

Glasgow Chamber of Commerce is the voice of business in the city and the west of Scotland.

As the oldest Chamber of Commerce in the English speaking world and with over 1,800 organisations as members, Glasgow Chamber is one of Scotland’s most influential business representatives

{Stuart Patrick}Chief Executive, Glasgow Chamber of Commerce

“We wanted to be boost our position as Scotland’s premier business organisation, enhancing our credibility as thought leaders and promote the extremely varied programme of influencer events which we curate.”

our brief

BIG developed a communications strategy which placed the Chamber at the forefront of Scotland’s business community through introductions with key journalists, regular media coverage and extensive internal communications channels.

what we did

BIG’s vast contact list within the UK media ensures Glasgow Chamber of Commerce are the first port of call for expert commentary on business issues.

Through an far-reaching campaign of journalist engagement we have placed the Chamber as informative and insightful thought leaders across a wide range of sectors.

what we did

BIG promoted the Chamber’s busy calendar of speaking events, conferences and member’s dinners. Liaising with national media, staging eye catching photo opportunities and inviting along journalists was all key to the strategy’s success.

what we did

When tasked with promoting a digital conference, BIG knew the value of a good photograph.A quirky photo call was organised, designed to catch the attention of the business pages.

The end product did wonders to promote Think Digital Scotland 2012, being published twice in the Scotsman and going viral on social media channels, resulting in a sold out conference.

end result

In one year alone, BIG helped Glasgow Chamber of Commerce featured in the media over 200 times including BBC, STV, Sky News, Channel 4 news and the UK national press. Regional press was also key, with regular Chamber appearances in the Herald and Evening Times – the main Glasgow newspapers – as well as having a presence in the Scotsman, Daily Record and others.

BIG’s media coverage and stakeholder engagement helped attract sell out audiences to many of the Chamber’s busy calendar of events including Think Digital, the Glasgow Business Awards and the Glasgow Talks series of influencer occasions.

end result

BIG writes a substantial amount of copy for the bi-monthly Glasgow Business magazine, published by the Chamber, which now has a circulation of 5000 print, and 20,000 electronic.

BIG also writes regular blogs for chief executive Stuart Patrick, helping to drive footfall to the the Chamber’s website, which from a very low start is now visited by 1500 users per week – establishing itself as a popular news portal for the city’s business community.

testimonial

{Stuart Patrick}Chief Executive, Glasgow Chamber of Commerce

“I have worked with BIG since coming to the Chamber in April 2009, and have found them to be hardworking, excellent and genuinely passionate about their work.

As a part of One Glasgow, we have a need for constant contact with and presence in the media relating to the many and varied issues affecting business in a large and vital city. That has been achieved due to our close relationship with BIG.

We look on our BIG people as a valuable part of our team, such has been their willingness to work closely with and alongside us. We are in contact with them on a daily basis.”

Glasgow

The BIG Partnership5 Park Circus PlaceGlasgow G3 6AH

0141 333 9585

Edinburgh

The BIG Partnership4th Floor, Venue Studios21 Calton RoadEdinburgh, EH8 8DL

0131 557 5252

Aberdeen

The BIG Partnership11 Thistle PlaceAberdeen AB10 1UZ

01224 615000

Liverpool

The BIG PartnershipSuite 620, The Plaza100 Old Hall StreetLiverpool L3 9QJ

0151 600 5126

www.bigpartnership.co.uk info@bigpartnership.co.uk

Fife

The BIG Partnership36-40 High StreetKirkcaldy KY1 1LU

01592 643200