THIS IS MY PRESENTATION ABOUT:WAL-MART STORES, INC.Wal-Mart Stores, Inc., a Top 100 company

27/06/2016 MAHESH NAIK

Multinational retail corporation that operates a chain of hyper markets, discount department stores and grocery stores.

It is the second largest company overall in the world and the largest company in the world based on revenue.

Biggest private employer in the world, about 2.2 million employees.

Promises customers a low price without the need to wait for sale price events.

EDLP saves the effort & expense needed by staff to mark prices during sales events.

Beliefs & Values

•Respect for the individual

• Service to the Customers

• Striving for Excellence

GOOD WORKS PROGRAM

•Hires local individuals

•Purchases food from local farmers

•Donates significant amount to local charities

Marketing Strategy :

• Positive PR

• Word Of Mouth

• Aggressive Store Expansion

•Issues faced by Walmart

• Aggressive Competition• Law suits from employees• Employees quitting the company

Evaluate Walmart’s new marketing campaign and tagline. Did company make the right decision to drop “Always Low Prices. Always .” as a tagline? Why or why not?

“Always Low Prices. Always.”

By introducing new theme Walmart aimed to have a new direction and therefore increase sales and the company’s image.

“Save money . Live better” combines both. “Save money” is a feature. “Live better” is a benefit.

Walmart does very well when the economy turns sour. How can it protect itself when the economy is on the rise. Explain?

In contrast to its competitors, Walmart has 45% consumables (food, beauty, health items) in the product mix.

“Walmart sells what you need to have as opposed to what you want to have.”

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SUMMARY

• Walmart overview

• EDLP

• Beliefs & Values

• Good Works Program

• Marketing Strategy

• SWOT Analysis

• Issues Faced

• Q & A

• Created by

• Tejavath Mahesh Naik

• IIT-(BHU)Varanasi

• During the Marketing Management Internship under:

• Prof. Sameer Mathur• Indian Institute of

Management- Lucknow