Innovation For India Case study

M/S Bhinge Brothers

Past Overview

• Farmers used to water their farm using the water buckets

• This required lot of man force and was time consuming

• The pumps available were huge metal pumps which cost a lot

• Also being metal the maintenance cost was huge and wear and tear was also involved in their usage...

• poor and marginal farmers could not afford electricity or the expensive diesel and other fuels required to operate the metallic pumps.

Past Overview

What they needed…

• Sturdy, maintenance-free pump

• With low or no requirement of power or fuel to operate it, and

• Decrease costs of operations as well…

The Innovation was…

World’s first foot operated pump made of THERMOPLASTICS

The Innovation was…

• Mr. Naren Bhinge made the World’s first foot operated pump made of THERMOPLASTICS

• Completely eliminating the requirement of electricity or any other fuel for its functioning!!!

• As it is made of plastic, there is almost no cost of maintenance, as the wear and tear is zero…

Using Traditional Technology to create Innovation

The Old and The New

The pump was so easy to operate because of its simple pedalling motion, that even a 10 year old child could easily pump water using it!!!

Comparison of the twoTraditional New

Pure iron pumps - 25-28 kgs Plastic Body 12 Kgs

Lubrication/ oil needs/ washers/ leakageUsed for Potable water as well - and so grease getting mixed into water

Self -Lubricated plastic material

Shelf life therefore for traditional pumps - 2 years or so

Shelf life - 4 years

Suction capacity of approx 3000-3500 lph 5000 lph

Sale price Rs.3600/- approx Rs. 2400/-

And Result is…

• 4200 Pumps sold so far

• Over 2000 exported

• 10000 Pumps ordered by the Maharashtra Government

• 10000 Pumps ordered by the Malawi Government

• Entries open for 2010

• Last date for submission September 2009

• Download your application forms here: http://www.maricoinnovationfoundation.org/

Innovation for India Awards 2010

• Felicitated in Mumbai in the presence of industry stalwarts

• A cash prize of Rs 1 lakh

• The Foundation’s extended Governing Council’s support as mentors

• A platform with VCs and angel investors

What will the winners get…

Marico Innovation Foundation

• Created in March 2003

• Under the stewardship of Dr. Ramesh Mashelkar.

• The Foundation’s Mission is to Fuel Innovation in India