CBS Outdoor 4 of 5

Post on 25-May-2015

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Innovations

Billboards Rail & Bus Street MallsSubway Furniture

Lenticular Buses

Billboards Rail & Bus Street MallsSubway Furniture

Lenticular Dioramas

Electroluminescent Applications

• Lightweight, flexible, and luminescent material

• Automatically turns off in bright sunlight and functions on a low level of energy.

• Can be animated in entirety or with small “appliqué” components.

Electroluminescent Applications

Electroluminescent Applications

Interactive Shelters

Listening Posts

• Riders and passersby can “plug in” directly to OOH media format

• Sample exclusive content and interact with an advertising message

• Available inside trains and along platforms

“PLUG IN” SAMPLE

Wall FX

• WallFX technology projects a vibrant image onto an oversized wallscape

• Allows for fluid movement and “real-time” interaction with graphics

• Responds to commuters’ body movements and creates an entertaining and engaging brand immersion for all passersby

Malls

New Media Formats

Mall Dominations