Post on 28-Jun-2020
transcript
Land Programs
Tre
nd
s a
nd
In
itia
tives
Tre
nd
s a
nd
In
itia
tives
Fo
r
Th
e L
uxu
ry M
ark
et
Dari
us M
eh
ta
Ed
ucati
on
Pro
ven
an
ce
Bra
nd
ing
Inn
ovati
on
Ed
ucati
ng
the S
erv
ice P
rovid
er
Dri
ve
In
no
va
tio
n•New Approach
•Influence?
•Connections?
•Exclusive access?
•Not excepting the ordinary
•Tell me something I didn’t know
•What would I do if I had been here before?
•What would I do if I had been here before?
•Help me leave with a life time memory
•Eco Friendly
•Eco experiences
•What are you doing to help the environment
•Help me feel better about my impact on the environment
•Shopping
•Authentic
•Unique
Giv
ing
Pro
ven
an
ce
to t
he p
rog
ram
Bra
nd
ing
/In
no
vati
on
Silver Shore
Bra
nd
ing
th
e g
oin
g a
sh
ore
ex
pe
rie
nc
e –
Pu
ts u
s o
n t
he
ma
p•
Desti
nati
on
dri
ven
cru
ise l
ine
•S
ho
ws t
he d
ivers
ity o
f th
e p
rog
ram
at
a g
lan
ce
•In
cre
ase P
R h
its
•E
nh
an
ces t
he p
erc
ep
tio
n o
f th
e r
eg
ula
r to
ur
pro
gra
m
•O
pp
ort
un
ity t
o p
rom
ote
to
sp
ecif
ic t
aste
s
•E
xclu
siv
ity
•A
dven
ture
•P
ers
on
ali
zed
tra
vel
Inn
ova
tio
n –
He
lps
us
le
ad
•Cu
sto
mers
ch
all
en
ge u
s t
o d
o b
ett
er
•M
ore
co
mp
eti
tive m
ark
et
•P
rem
ium
an
d C
on
tem
po
rary
cru
ise l
ines a
re
rais
ing
th
e b
ar
•In
cre
asin
g r
even
ue
Silver Shore -Excursions
•B
us
es
ne
ve
r m
ore
th
e 7
0%
fille
d
•B
es
t a
va
ila
ble
bu
se
s a
nd
gu
ide
s
•N
eve
r m
ore
th
en
20
gu
es
ts t
o o
ne
gu
ide
•A
lwa
ys
off
er
a p
an
ora
mic
op
tio
n (
les
s w
alk
ing
)•
Alw
ays
off
er
a p
an
ora
mic
op
tio
n (
les
s w
alk
ing
)
•B
ott
led
wate
r o
n t
he
ga
ng
wa
y
•D
es
cri
pti
on
s o
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Silver Shore -Collection
•S
ma
ll g
rou
ps
•E
xp
eri
en
tia
l/U
niq
ue
•P
riva
te o
pe
nin
gs
•U
ne
xp
ec
ted
•
Un
ex
pe
cte
d
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Ex
am
ple
s
•C
oc
hin
-C
oo
kin
g w
ith
Nim
my P
au
l–Indian Celebrity chef
•M
yk
on
os
-A
dve
ntu
re b
y P
riva
te Y
ac
ht
–Personalised luxury
vehicles
Silver Shore -Expedition
So
ft A
dve
ntu
re
•E
xh
ila
rati
ng
•E
du
ca
tio
na
l
•U
ne
xp
ec
ted
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l•
On
th
e W
eb
Sit
e &
Silve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Ex
am
ple
s
•H
els
ink
i –
Ba
ck
to
th
e 6
0s
by M
op
ed
•A
rcti
c C
irc
le –
Ca
no
e S
afa
ri
•P
un
ta A
ren
as
–In
Se
arc
h o
f th
e
Hu
mp
ba
ck
Wh
ale
Silver Shore -Privato
•P
riva
te C
ar
& V
an
ra
tes
•F
ull D
ay &
Ha
lf D
ay
•E
ve
ry m
ajo
r p
ort
wh
ere
ava
ila
ble
•O
n t
he
We
b S
ite
& S
ilve
r S
ho
re J
ou
rna
l
•A
va
ila
ble
to
pre
-re
se
rve
on
th
e W
eb
Silver Shore –Land Adventures
•Mid-CruiseAdventures
•Pre/PostAdventures
Silver Shore –Land Adventures
Mid
Cru
ise
Majo
r tr
en
d a
nd
hu
ge o
pp
ort
un
ity f
or
incre
ased
reven
ue
•O
ne
da
y o
r m
ult
iple
nig
hts
•D
ep
art
fro
m o
ne
po
rt, re
turn
to
an
oth
er
•E
xc
itin
g o
pti
on
s
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
Bo
rneo
Gre
at
Ap
es A
dven
ture. 4 Days –Whisper
Semarang -Singapore
•Th
is n
ew
to
ur
is f
or
ou
r m
ost
ad
ven
turo
us g
uests
.
•Tem
ple
of
Bo
rob
ud
ur
in C
en
tral
Java f
oll
ow
ed
by a
n o
vern
igh
t in
Sem
ara
ng
.
•Next
day,
a f
lig
ht
to t
he I
sla
nd
of
Bo
rneo
.
•Here
, th
e jo
urn
ey c
on
tin
ues b
y c
hart
ere
d l
ocal
bo
at
up
river
to t
he R
imb
a
Ora
ng
uta
n E
co
Lo
dg
e.
•Vis
it a
n O
ran
g-u
tan
Reh
ab
ilit
ati
on
Cen
ter
Th
is is a
n a
mazin
g t
ou
r, o
nly
to
be
taken
by f
it g
uests
wh
o c
an
han
dle
ro
ug
hin
g it
for
2 d
ays a
nd
ap
pre
cia
te t
his
kin
d o
f ad
ven
ture
.
Kakad
u N
ati
on
al
Park
& t
he M
ag
ic o
f U
luru. 4.5 Days –Shadow
Darwin -Cairns
•Natu
ral b
eau
ty o
f K
akad
u N
ati
on
al P
ark
, a W
orl
d H
eri
tag
e S
ite.
•En
ro
ute
to
Aye
rs R
ock,
a b
rief
vis
it i
s m
ad
e t
o A
lice S
pri
ng
s.
•Fo
r th
e f
irst
tim
e w
e a
re o
fferi
ng
th
e 5
sta
r w
ild
ern
ess c
am
p L
on
git
ud
e 1
31 f
or
2 o
vern
igh
ts a
t A
ye
rs R
ock.
•Fro
m t
his
base,
gu
ests
will to
ur
the a
rea a
rou
nd
Aye
rs R
ock a
nd
Th
e O
lgas.
•Even
ing
hig
hli
gh
t: “
Din
ing
un
der
the S
tars
”.
38
Pro
gra
ms!
Bra
zil
Ru
ssia
Sp
ain
Vie
tnam
Arg
en
tin
a
Jo
rdan
Om
an
Cam
bo
dia
Jap
an
Peru
Ch
ina
Au
str
ali
a
New
Zeala
nd
An
tarc
tica
Ch
ile
Ken
ya
So
uth
Afr
ica
Eg
yp
t
Ind
ia
Ind
on
esia
Jap
an Bo
rneo
Silver Shore –Land Adventures
•M
ult
iple
nig
hts
•A
va
ila
ble
Pre
-o
r P
os
t-c
ruis
e
•M
an
y n
ew
op
tio
ns
fo
r 2
01
0
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
Pre
& P
ost
Cru
ise
Tre
nd
to
off
er
the u
nexp
ecte
d f
rom
th
e u
su
al
•5
% C
om
mis
sio
n f
or
the
Tra
ve
l A
ge
nt
•M
arr
akech
& F
ez p
re/p
ost
fro
m B
arc
elo
na
•L
ap
lan
d p
re/p
ost
fro
m S
tockh
olm
Silver Shore –Hotel Programs
•Simply Hotel
•Grande Hotel
Silver Shore –Simply Hotel
Init
iati
ve
to
co
mp
ete
ag
ain
st
inte
rne
t p
ric
es
an
d s
till p
rovid
e G
ue
st
or
Tra
ve
l A
ge
nts
“O
ne
-Sto
p-S
ho
pp
ing
” a
t a
co
mp
eti
tive
ra
te
•Off
ers
gre
at
va
lue
fo
r m
on
ey
•In
clu
de
s 4
1/2-
to 5
-sta
r p
rop
ert
ies
lik
e:
•Tra
ns
fers
be
twe
en
Air
po
rt, H
ote
l &
Pie
r a
re a
dd
itio
na
l
•Th
es
e a
re t
he
pro
pe
rtie
s t
ha
t w
ill b
e u
se
d f
or
Air
/Se
a g
ue
sts
Silver Shore –Grande Hotel
•Pri
va
te T
ran
sfe
rs A
irp
ort
/Ho
tel
•Tra
ns
fer
Ho
tel/P
ier
Ho
tels
in
ma
jor
cit
ies
th
at
ha
ve
lu
xu
ry c
ac
hé
an
d h
isto
ry
Claridges London
•Bre
ak
fas
t d
aily
Claridges London
Peninsula Bangkok
Alw
ays t
he B
ES
T v
en
ue, sty
le,
cla
ss a
nd
qu
ali
ty!
Cap
turi
ng
th
e w
orl
d w
eary
, w
ell
info
rmed
an
d i
nd
ep
en
den
t in
form
ed
an
d i
nd
ep
en
den
t
gu
ests
Silver Shore -Concierge
Call t
he C
on
cie
rge
Pro
vid
e p
ers
on
ali
zed
serv
ice w
ith
on
e t
o o
ne c
on
su
ltati
on
s
–A
t a p
rem
ium
Incre
men
tal re
ven
ue –
Incre
ased
marg
ins
Serv
ice a
nd
su
pp
ort
to
ou
r w
ell r
esearc
hed
in
dep
en
den
t g
uests
Serv
ice a
nd
su
pp
ort
to
ou
r w
ell r
esearc
hed
in
dep
en
den
t g
uests
Seekin
g o
ut
the u
nu
su
al,
un
iqu
e a
nd
off
-th
e-b
eate
n t
rack
exp
eri
en
ces
Bu
ild
ing
& m
ain
tain
ing
a d
ata
base o
f u
nu
su
al an
d i
nte
resti
ng
po
ssib
ilit
ies
Tail
or
pro
gra
ms t
o t
he g
uest
Th
inkin
g o
ut
of
the B
us
Th
e C
on
cep
t•
Sh
are
in
form
ati
on
on
every
level
•In
vo
lve a
nd
ed
ucate
serv
ice p
rovid
ers
•A
uth
en
tic,
en
rich
ing
& d
ivers
e o
fferi
ng
s
•S
ocia
lize t
o e
du
cate
an
d in
form
Gu
ests
an
d S
taff
•L
oo
k f
or
info
rmati
on
at
every
level
•L
oo
k f
or
info
rmati
on
at
every
level
•O
wn
th
e i
nfo
rmati
on
as a
tre
asu
red
reso
urc
e t
hat
gro
ws a
nd
flo
wers
wit
h c
are
an
d s
uste
nan
ce
•Takin
g r
isks
•F
lexib
ilit
y
Cre
ate
me
an
ing
ful
me
mo
rie
s a
nd
la
sti
ng
imp
res
sio
ns
Au
then
tic?
Th
e C
hall
en
ge
•T
hir
d p
art
y o
pera
tors
•In
tern
et
•A
gen
t co
mm
issio
n
•‘D
o it
Yo
urs
elf
’ fe
eli
ng
•C
on
tem
po
rary
/Pre
miu
m P
ricin
g
•L
arg
e M
arg
ins
•F
ocu
s o
n v
olu
me
•C
on
sp
icu
ou
s W
ealt
h•
Co
nsp
icu
ou
s W
ealt
h
•L
oo
kin
g f
or
the d
eal
•A
pp
ea
rin
g t
o b
e f
rug
al
•G
rou
nd
op
era
tors
•In
flexib
ilit
y
•S
care
d t
o T
ake r
isks
•B
lin
kere
d t
o in
no
vati
on
•L
oo
kin
g f
or
vo
lum
e
No
t b
ein
g p
art
of
cre
ati
ng
th
at
me
mo
ry b
ut
be
ing
bla
me
d f
or
the
la
sti
ng
im
pre
ss
ion
Au
then
tic?
Clo
th n
ap
kin
Watt
le
Eu
caly
ptu
s l
eaf
Deta
il
Th
e S
olu
tio
n?
•T
hin
k o
ut
of
the
BU
S
•K
no
w y
ou
r m
ark
et
•P
rem
ium
/Co
nte
mp
ora
ry
•L
ux
ury
•R
ele
va
nc
e o
f yo
ur
off
eri
ng
s
•U
niq
ue
qu
aliti
es
of
yo
ur
de
sti
na
tio
n
•D
eta
il•
De
tail
•C
ele
bra
te t
he
dif
fere
nc
e
•D
on
’t c
op
y –
If y
ou
do
n’t
ha
ve
a f
ore
st
ca
no
py n
o z
ip lin
es
?
•Ta
kin
g r
isk
s
•F
lex
ibilit
y
•A
uth
en
tic
!
Pa
rtn
er
to C
rea
te m
ea
nin
gfu
l m
em
ori
es
an
d
las
tin
g i
mp
res
sio
ns
Th
an
k y
ou
!
Cru
ise D
ow
n U
nd
er
Au
str
alia
's N
ort
h W
es
t To
uri
sm
G
rea
t S
ou
the
rn R
ailw
ay
To
uri
sm
We
ste
rn A
us
tra
lia
Po
rt o
f D
arw
in
So
uth
Au
str
alia
To
uri
sm
Co
mm
iss
ion
Ex
ce
pti
on
al K
an
ga
roo
Is
lan
dS
ou
the
rn O
ce
an
Lo
dg
e
To
ura
bo
ut
Ad
ela
ide