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Census: Demographics and Business
Six-State Virtual Government Information Conference 8/12/10
Jerry O’Donnell
Manager, Partnership & Data Services U. S. Census Bureau
Purpose of This Session
Overview of Census Bureau Programs Products Services
Background Information Tips for Locating Census Data
Census, Surveys & Estimates
Population and Housing Census American Community Survey Population Estimates Economic Census Economic Indicators New American FactFinder
Who Uses Census Bureau Data?
U. S. Congress State Legislatures Federal, State, & Local Governments Business/Marketing Sectors Community-based & Service
Organizations Academic Researchers News Media Churches
"Representation and direct Taxes shall be apportioned among the several States which may be included within this Union, according to their respective Numbers .... The actual Enumeration shall be made within three Years after the first Meeting of the Congress of the United States, and within every subsequent Term of ten Years, in such Manner as they shall by Law direct."
Article I, Section 2 of the Constitution of the United States
Apportionment
Redistricting
Distribution of Funds
Importance of the Census
Magnitude of the 2010 Census
309 Million People 134 Million Housing Units 236,000 Group Quarters Counted 3.8 Million People Recruited (in 2009 &
2010) 494 Local Census Offices 223,000+ Partner Organizations 10,250 Complete Count Campaigns
Participation Rate Feedback Program
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Arizona 67%
Colorado 70%
Nevada 69%
New Mexico 63%
Utah 74%
Wyoming 68%
2010 Census Data ProductsRelease Schedule
Planned Release Date
Data Product
12/31/10 Apportionment Population Counts
2/11 – 3/11 Census Redistricting Summary File (P.L. 94-171 ) for States
5/11 Demographic Profile
6/11 – 8/11 Summary File 1 for States
12/11 – 4/12 Summary File 2 for States
12/12 American Indian and Alaska Native Summary File
1/13 Congressional District Summary File (113th Congress)
2010 Census Data Release Schedule
Redistricting Data File—First Look at 2010 Census Data• Deliver DVD to redistricting officials
in each state on a flow basis (2/11-3/11)
• Included:• First release of official population counts for all levels
of geography• First race and Hispanic origin counts• Counts for 63 race combinations• Total population and age 18+• Housing unit counts (occupied and vacant)
• Geography:• States to blocks • Voting districts, state legislative districts, 111th
Congressional Districts, school districts
Demographic Profile—DP-1
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2010 Census and American Community Survey
• 2010 Census will focus on counting the U.S. population
• The sample data are now collected in the ACS
• Same “short form” questions on the ACS
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American Community Survey: What is it?
• A large, continuous survey
Key component of the 2010 census program.
Replaces census sample questionnaire (long form).
Produces characteristics, not a population count.
More current information:annual data rather than once every 10 years.
Produces information for small areas including tracts, block groups and population subgroups.
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2010 Census ContentDemographic Characteristics
• Sex• Age• Race• Hispanic Origin• Household Relationship• Tenure
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American Community Survey Social Characteristics
• Education• Marital Status• Fertility• Grandparent Caregivers• Veterans• Disability Status
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American Community Survey Economic Characteristics
• Income• Benefits• Employment Status• Occupation• Industry• Commuting to Work• Place of Work
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American Community Survey Housing Characteristics
• Tenure• Occupancy & Structure• Housing Value• Taxes & Insurance• Utilities• Mortgage/Monthly Rent
American Community Survey 2010 Data Release Schedule
September -- 1 year estimates for all areas over 65,000 population
November-- 5 year estimates for all areas including census tract and block group
December—3 year estimates for all areas over 20,000 population
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ACS—DP 2, 3 and 4
American Community SurveyACS Main Page
http://www.census.gov/acs/www
American Community Survey How to Use the Data
http://www.census.gov/acs/www/UseData.htm
Annual Population Estimates
Economic CensusEconomic Census provides a detailed portrait
of the United States' economy once every five years, from the national to
the local level
Economic Census--Key DatesEconomic Census--Key Dates
December 2007—Companies receive census forms
February 2008—Due date for census forms
2009-2010 Economic Census data release
It’s the NEW American FactFinder (AFF) Coming in January 2011!
Q. How do I get to the American FactFinder?
A. At www.census.gov
Q. What is the NEW American FactFinder?
A. An enhanced data access tool that provides a user friendly way to find available Census products.
AFF Main Page
• Quick Start
• Filtered Navigation
FOUR MAJOR DATA USE THEMES
#1 Mastering access to the full range of Census Bureau data
#2 Measuring change over time #3 Comparing areas #4 Demonstrating how different
aspects of change fit together
Why Census Data Use Is Powerful
It’s mostly free It’s reliable It’s comparable nationwide It’s detailed It’s flexible It’s widely used by organizations of
all kinds
Partnership and Data Services
Questions and Answers...