Christopher WoodwardBRAND Development

national brands

2000

2001 - 2011

2012 - 2013

Progressive marketing experience acrossmercurial, dynamic industries and companies

2013 -

Promoted multiple national brands

national brandsGoal has always been the same—create value for consumer and company

Value delivered: Based on experience and expertise such as…Starting with…

Communications

Product

Retail

Digital

Strategy

such as…Starting with…

Meyer Corporation | Communications Director | 2001 - 2011

Sales of Circulon gourmet cookware—a $70 million brand—had fallen flat

Challenge Action Result| |Strategy

Through consumer insights, repositioned brand and built new narrative

Meyer Corporation | Communications Director | 2001 - 2011

Challenge Action Result| |Strategy

New positioning resonated with Circulon consumers, resulting in a 14% sales lift

Challenge Action Result| |

Meyer Corporation | Communications Director | 2001 - 2011

Strategy

Meyer Corporation | Communications Director | 2001 - 2011

Increased unaided brand awareness by generating210 million annual advertising impressions across TV, Print and Digital

Communications

http://bit.ly/1fSerQV

Meyer Corporation | Communications Director | 2001 - 2011

Advanced consumer and influencer awareness bycreating 100 million annual PR impressions

Communications

Meyer Corporation | Communications Director | 2001 - 2011

Built digital platforms such as upgrading five sites with a 15% margin lift and producing a #1 Lifestyle iOS app

Digital

http://bit.ly/1i9JFCb

Email

SMS/MMS On Device

Mailer

T-Mobile | Segment Marketing Manager | 2012 - 2013

Generated 5 million impressions, increasing acquisition and reducing churn for the Mobile Internet business

Digital

Meyer Corporation | Communications Director | 2001 - 2011

Retail

Increased consumer sales and engagement by developing interactive monitors at Macy’s

Oversaw all aspects of producing a $1 million trade show booth with a 5,200’ layout

Retail

Meyer Corporation | Communications Director | 2001 - 2011

Overcame operational delays in delivering a $5 million Harry Potter® toy/candy product line

Product

Hasbro Corporation | Senior Brand Manager | 2000

national brandsTrained and mentored five direct reports all of whom achieved the Employee of the Month award

Leadership

Associate Manager

Meyer Corporation | Communications Director | 2001 - 2011

national brandsI have many more examples on how I contributed to company and brand

But let’s talk about what I can do for you.

Christopher Woodward

Kirkland, WA

707.694.0973

cew0013@gmail.com

Linkedin.com/in/cwoodwardmarketing/