Challenges and Opportunities for Ayurveda Products

Dr.S.SajikumarChairman & Managing Director

Dhathri Ayurveda

Agenda

• Overview• GROW Framework• MED Factors

Overview

• Global herbal product market US$ 80 billion.• To grow to US$ 5 trillion by 2050• India’s Ayurveda Industry value US$ 2 billion• 30 plus product companies with over US$ 1

million turnover• Kerala’s contribution about US$ 200 million

Challenges: GROW factors

GROW Factors - Globalization

“The foremost challenge is to make Ayurveda a globally accepted medicinal system”

GROW Factors - Responsible business

“Holistic quality, efficacy and effectiveness guidelines to befit Ayurveda’s holistic approach”

GROW Factors - Organizational approach

“Answer lies in brand development and marketing”

GROW Factors - Wealth sharing

“Corporate social responsibility, the new core competence for the industry”

Opportunities: MED drivers

MED Drivers

Market Segmentation

MED Drivers

Economies of One

MED Drivers

Digital health business

Thank You

doctor@dhathri.com