Changing TVRI Paradigm Toward New Realities in Broadcasting World

Agenda Introduction TVRI Core Mission New Realities in

Media Environment Strategy and

Response Training Activities on

New and Social Media

Conclusion

Introduction The new era in Broadcasting Field is not

only the era of creativity, innovation, transformation and exitement but also an era that come to risk and opportunity.

For that Public Service Broadcasting should change its paradigm in order to keep afloat in the industry.

Regarding to the effort for stay firm in the new environment ( New and Social Media Era ) – TVRI should Adapt the new situation with proper strategy and response.

TVRI Core Mission Create Stable

Organization. Deliver Distinctive

Programme. Enlarge Services Contribute to the

Nation Unity and Culture Development.

New Realities in Media Environment Media is Global, Social, Ubicuitous and

Cheap. Media is in People Hands not in

Professional Hands Anymore. Changing in Viewing Pattern and Media

Consumption. Interactivity and Personal Driven. Fierce Competition and New Player in

the Industry.

Strategy and Response

Renew the Editorial and Business Policy Train and Re-Train the Entire

Workforces for Responding the New Realities.

Reforming the Organization Combine TV Broadcast with New and

Social Media for Promotion,Programme in order to Grab More Audience Attention.

Training Activities on New and Social Media

Managing New Media Project

Multi-platform Workshop

Convergent Journalism

Writing for the Web Developing Creative

Content for the Web New and Social

Media for Managers

Conclusion Adapt and not

Confront the New Realities in Media Environment .

Set New Paradigm . Do not Hesitate

Back to the Class for Re-inventing the Organization (Especially for the Media Executives ).

THANK YOU !

TVRI – TC

2014.

Cosmalinda Constant

Simanjuntak.