Channel Management in the Era of Social Technology

Post on 22-Apr-2015

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Implementing an indirect go-to-market strategy has always been challenging. From channel selection, segmentation, recruitment and on-boarding to training, enabling, motivating and facilitating collaboration, the indirect channel relationship lifecycle is complex to manage and this has forced many companies to turn to automation as a solution. But does the advent of social and collaborative technologies herald yet more challenges or can these technologies enhance and simplify indirect channel engagement? This whitepaper helps us to draw conclusions.

transcript

Collaborate beyond the enterprise

Whitepaper from Relayware

Channel Management in the Era of Social Technology

Contents

Channel Management in the Era of Social Technology 3

Traditional Simplistic Interpretation of a Hybrid Channel Structure

Another Indirect Channel Challenge – The Pareto Principle

The Indirect Channel Lifecycle

An Example of a Demand-Side Ecosystem