Social MediaFocus & Engage

Damned if I do …Pros Cons• Customer engagement• Knowledge sharing• Sector authority• Search Engine rank• Growth & reach

• Time• Lack of staff• Lack of understanding• Lack of interest• Negative feedback

Which route?• What is your product or service?• Who are your audience?• Where are your audience?• What are you aiming to achieve?• What resources do you have available

> time and people?

Focus & Engagement• Don’t get bogged down in strategy or you will

end up doing nothing• Pick 2-3 relevant & targetted social media

platforms• Draw up a rough calendar noting planned

themes, promotions and events• Link your social media accounts• Quality over quantity• Get posting & keep posting

The Linked Effect• 10 million users in the UK• 55% male; 45% female• Excellent B2B tool• Business network• Company page > services and products• Professional recommendations• Ad targetting by location, gender, age, job

title

Why tweet?• 10 million users in the UK• Short, sharp, instant messages• Easy to update remotely • Works for B2B and B2C marketing• Charity, politics, technology, entertainment &

food• Provides information & inspiration

• Keep up to date with industry news … FAST!• Keep in touch with your local community -

support and be supported by local businesses• Perfect for crowdsourcing, e.g. new products,

customer feedback, etc.• Locate brand champions and or potential

‘issues’ using tools like Backtweets.com• Share your knowledge and build relationships

Why tweet?

Why tweet?

The F Word• 41 million users in the UK - 800m+ worldwide• 63% female; 37% male audience• A truly social space: engaged consumers avg

405 minutes per month• Brands that are ‘fun’, e.g. fashion, food,

nostalgia, music, film• People either like a brand because they are a

customer (58%) or want offers (57%)

• Optimise your Facebook page• Cover photo & profile image• Add basic apps - videos, events; custom tabs - html

sign up page, shop• Let potential fans know what they will get when

they ‘Like’ you• Run exclusive competitions, promotions and events

The F Word

The F Word

Google+ Why?• 170 million users• High ranking search results• 64% male; 36% female audience

Why not?• 30% of those who make a public post never make

a second one• Users typically wait 15 days before making their

first and second posts• 3 minutes per month spent on average

The Pretty ThingsIt’s all about the pictures …

Pinterest• 68% female; 32% male• Only 0.7% of time is spent on commenting• 637% ‘Pin this’ growth worldwide since Feb• Home decor, food, design, arts & crafts, fashion• Allows contribution from others - community boards

The Pretty ThingsIt’s all about the pictures …

Instagram• Launched October 2010 > 80 million users• Now owned by Facebook• 52% female; 48% male• Mobile only• Geotagging for local marketing• Photography, fashion, design, food• 5 million photos uploaded worldwide every day!

Integration Integrate your accounts wherever possible

and allow for easy distribution of posts• Twitter updates in LinkedIn• Facebook to Twitter auto-posting• Instagram posts to Twitter and Facebook• Pinterest share on Twitter and Facebook• Place Pin/Share/Tweet buttons on your site

Audience GuideGender• Men: Google+ and Twitter• Women: Facebook and PinterestBusiness Model• B2B: LinkedIn, Twitter, Google+• B2C: Facebook, Twitter, Pinterest, InstagramSectors• Fashion, home décor, arts & crafts, photography &

food: Facebook, Pinterest, Instagram• Charity, public sector: Facebook, Twitter• Manufacturing, Education, Finance: LinkedIn & Twitter

Helpful Blogs• http://blog.hubspot.com/blog/tabid/6307/bid/29836/How-to-Optimize-Your-

LinkedIn-Company-Page-in-15-Minutes.aspx• http://www.guardian.co.uk/media-network/media-academy-blog/2012/sep/

18/linkedin-business-goals?

• http://blog.hubspot.com/blog/tabid/6307/bid/26330/How-to-Create-Custom-Tabs-for-Facebook-Business-Pages.aspx

• http://econsultancy.com/uk/blog/10573-10-tips-for-b2b-twitter-success• http://econsultancy.com/uk/blog/10300-pinterest-nine-best-practice-tips-fo

r-brands• http://econsultancy.com/uk/blog/9357-five-brands-that-are-using-google-e

ffectively-3• http://econsultancy.com/uk/blog/10584-nine-brands-making-great-use-of-i

nstagram-and-one-that-isn-t

Natalie Taylor@natataylor

natalie@bilbymarketing.co.uk