Chris Savage | SearchLove San Diego, 'Why Your Next Hire Should Be A Video Producer'

Post on 16-Apr-2017

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transcript

Why your next hire should be a video producer

@csavage

What’s the deal with business video?

Most businesses are attempting one of two things

Conversion videos

Viral videos

Evaluate them for conversion

Arbitrage ads

Dollar generating

Inbound Marketing

In house producer

Outside producer

Relationship generating

Another teaching example

Why is this a video?

Approachable

Hiring videos

Relationships Generated Not Dollars Generated

Good design is good for business.

Generating relationships is good for business.

In house video is different

Being able to fail

Spur of the moment

Videos for smaller audiences

Culture & Personality

Why is this shift happening now?

Equipment is the right price

The one man band exists

Distribution is the right price

The opportunity is now

wistia.com/community

Start small wistia.com/learning

Thanks so much! !

!

!

@csavage wistia.com