PULLING BACK THE CURTAIN OF VIDEO SEO

by Chris SavageSearch Love - September 2013

Friday, September 6, 13

@csavage

FRIENDS MAKING THINGS

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Started 7 years ago. Focused on being a part of the shift going forward.

@csavage

WISTIA TODAY

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@csavage

VIDEO SEOISN’T HARD

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@csavage

WHY USE VIDEO AT ALL?

WHERE TO SENDYOUR TRAFFIC?

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@csavage

AMAZON.COMFriday, September 6, 13

@csavage

All of human historyCaves Agoras InternetsStores

No more people involved in purchases!!!!!!

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@csavage

THE AGORA

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@csavage

Video brings humans back into the buying process.

magictricks.com

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@csavage

Paul from Wisegrass.com

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http://www.wisegrass.com/2010/11/11/is-it-too-late-to-overseed-this-fall-probably/

@csavage

VIDEO IS TRUST

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@csavage

BORING SURVEY

EATS TRUST

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@csavageFriday, September 6, 13

http://wistia.com/blog/content-and-events-survey-2013/

@csavage

~1,000 survey responses!!! #omfg

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@csavage

WHERE DO YOU WANT VIEWERS TO GO?

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@csavage

DRIVE CONVERSIONS

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@csavage

BRANDING EQUALS WIN

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@csavage

Make life easy for the robots

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The rules are the same, it all comes down to make life easy for robots.

@csavage

Video Sitemapshttp://bit.ly/videoseophil

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@csavage

Open graph tagsFriday, September 6, 13

@csavage

Schema.orgFriday, September 6, 13

@csavage

Captions & TranscriptsFriday, September 6, 13

@csavage

Robots hate being tricked.

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@csavage

Video placement & sizeFriday, September 6, 13

@csavage

PAYWALLSFriday, September 6, 13

@csavage

START OPTIMIZING BEFORE PRODUCTION

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@csavageFriday, September 6, 13

@csavage

“how to”“building”“creating”“making”“install”“show me”

WALKTHROUGH WORDS

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@csavage

MAKING BETTER VIDEOS TOMORROW

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@csavage

START (S)CRAPPY

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@csavage

START (S)CRAPPYFriday, September 6, 13

@csavage

Use the camera you already have

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@csavage

GET LIGHTS!!!!!!!!http://bit.ly/lighting-kit

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http://wistia.com/blog/your-first-lighting-kit/

@csavage

TAKE MORE CHANCES

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http://wistia.com/blog/wistia-office-switch/

@csavageFriday, September 6, 13

PUT YOURSELVESON CAMERA

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@csavage

BUILD AN AUDIENCEFriday, September 6, 13

@csavage

BUILD AN AUDIENCEFriday, September 6, 13

@csavage

ITERATE

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@csavage

Video is your best opportunity for trust

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@csavage

Video is your best opportunity for trustBe strategic about where people watch

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@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robots

Friday, September 6, 13

@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make video

Friday, September 6, 13

@csavage

Video is your best opportunity for trustBe strategic about where people watchMake life easy for the robotsOptimize before you make videoMake better videos

Friday, September 6, 13

@csavage

THANK YOU!Any questions?

wistia.com/learning - chris@wistia.com

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