Click to edit Master title style

Needs Assessment Study Findings

Northeastern Maryland Higher Education Advisory Board

Presented by:R. Raymond Thompson, Ph.D.

1

Wednesday, December 10, 2014

MG

T O

F AM

ER

ICA

, INC

.

2

Overview of MGT Assignment

Assess Higher Education Needs of Region (NE MD)

Review market profile (Harford & Cecil Counties)

Update current program availability (University Center)

Gather input from key stakeholders (community leaders, UC partners, major employers, APG)

Identify unmet needs

Identify critical issues

Report findings and conclusions

MG

T O

F AM

ER

ICA

, INC

.

3

Three distinct markets:− Cecil County− Harford County− APG

Target populations:− Traditional age students− Non-traditional age students− Workers affiliated with APG/DOD− All other workers

Market Profile

MG

T O

F AM

ER

ICA

, INC

.

4

Market Profile: Population Projections

Population Estimates and Projections through 2025

Source: Maryland Department of Planning, 2013.

MarylandCecil

CountyHarford County

Growth 2000-2010 477,066 15,157 26,236% Growth 2000-2010 9% 18% 12%Growth 2010-2025 656,198 16,192 20,274% Growth 2010-2025 11% 16% 8%Growth 2000-2025 1,133,264 31,349 46,510% Growth 2000-2025 21% 36% 21%

MG

T O

F AM

ER

ICA

, INC

.

5

Market Profile: Per Capita Income

2012 Per Capita Income for Maryland, Cecil, and Harford County

Source: U.S. Census Bureau, Quick Facts, 2014.

MG

T O

F AM

ER

ICA

, INC

.

6

Market Profile: Educational Attainment

2012 Educational Attainment Population 25 Years and Older

0%10%20%30%40%50%60%70%80%90%

100%

Maryland Cecil County Harford County

57%72%

59%

6%

8%

8%20%

12%20%

17%8% 13%

No college degree Associate's Degree Bachelor's Degree Graduate Degree

Source: U.S. Census Bureau, 2012 American Community Survey 1-Year Estimates.

MG

T O

F AM

ER

ICA

, INC

.

7

Market Profile: High School Enrollments

High School Enrollment Trends and Projections2012 through 2022

Source: Maryland Department of Planning, 2013.

MG

T O

F AM

ER

ICA

, INC

.

8

Market Profile: Population Profile

Cecil County Pipeline and College-age Population Growth Through 2025

Source: Maryland Department of Planning, 2013.

MG

T O

F AM

ER

ICA

, INC

.

9

Market Profile: Population Profile

Harford County Pipeline and College-age Population Growth Through 2025

Source: Maryland Department of Planning, 2013.

MG

T O

F AM

ER

ICA

, INC

.

10

Market Profile: APG Population

● Third largest workforce center by population in the State of Maryland.

● Civilian dominated organization focused on testing, research, and development.

● More than 80% of APG’s workforce lives in Harford, Cecil, or Baltimore County.

● Growth from BRAC 2005 brought the number of jobs on post to nearly 22,000, with another 6,000 off-post positions in the region.

● Army 2020 Force Structure Realignment Scenario potential impact on local region.

MG

T O

F AM

ER

ICA

, INC

.

11

Market Profile: Susquehanna WIA Commuter Patterns

Source: Maryland Department of Labor, Licensing and Regulation, 2014.

Where do local residents work?

n=145,813

MG

T O

F AM

ER

ICA

, INC

.

12

Source: Maryland Department of Labor, Licensing and Regulation, 2014.

Where do local workers live?

n=89,757

Market Profile: Susquehanna WIA Commuter Patterns

MG

T O

F AM

ER

ICA

, INC

.

13

Key Points from Stakeholder Interviews

● Distinct markets and population segments in NE MD

● UC’s educational role and focus

● Towson University relocation to HCC

● Access and collaboration with APG

● Advantage APG partners

● Regional engagement of Maryland institutions

● Changing workforce needs in the region 

● Cecil College and Harford Community College responsiveness

MG

T O

F AM

ER

ICA

, INC

.

14

Market Needs: Occupational Projections

Occupational Openings* by Category Requiring an Advanced Degree

2010 to 2020

* Susquehanna WIA

MG

T O

F AM

ER

ICA

, INC

.

15

Market Needs: Occupational Projections

Occupational Openings* by Category Requiring a Bachelor’s Degree

2010 to 2020

* Susquehanna WIA

MG

T O

F AM

ER

ICA

, INC

.

16

Market Needs: Occupational Projections

Occupational Openings* by Category Requiring an Associate’s Degree

2010 to 2020

* Susquehanna WIA

MG

T O

F AM

ER

ICA

, INC

.

17

Local Educational Providers

Longstanding New

Cecil College XCentral Michigan University X XExcelsior College XFlorida Institute of Technology X XFrostburg State University XHarford Community College X XJohns Hopkins University X XMorgan State University X XNotre Dame of Maryland University X XPenn State University – World Campus XStrayer University XTowson University X X XUniversity of Delaware X XUniversity of Maryland College Park X XUniversity of Maryland University College X X XUniversity of Phoenix XWilmington University X

Active UC Partner

Active APG Partner

NMHEAB Member

MG

T O

F AM

ER

ICA

, INC

.

18

University Center Profile

● Programs available:

− Business (B.S., B.A., B.S./B.A., M.A.)

− Cybersecurity (B.S.)

− Education (B.S., B.A., M.S., M.A.)

− Engineering (M.S.)

− Nursing (B.S., M.S.)

− Psychology (B.S./B.A.)

− Sociology/Criminal Justice (B.S./B.A., M.S.)

− Technology (B.S./B.A., M.S.)

MG

T O

F AM

ER

ICA

, INC

.

19

Programs for Consideration

Graduate Level Informational Technology, Computer and Network Systems, Communications Technology, and Cyber Security Physical Sciences, including Chemistry and Material Sciences Educational Administration, Curriculum, Assessment Engineering Specialties including Mechanical, Electrical, Computer Software, Power and Energy SystemsBusiness Management and Operations

Baccalaureate Level Computer Systems, Networks, Information Technology, Communications TechnologyCyber SecurityBusiness Management, Marketing, Finance, and CommunicationsNursing BSNLogistics and Supply Chain Management, Procurement, and Government ContractingProject ManagementAdditive ManufacturingTeacher EducationEngineering Chemical and Biological Sciences

Two-Year/Associate LevelNursing and Allied Health ProfessionsEarly Childhood EducationIT and Engineering Technicians

MG

T O

F AM

ER

ICA

, INC

.

20

Issues for Advisory Board Consideration

In order to better serve the needs of Northeastern Maryland:

Leverage current and historical collaborations between members of NMHEAB.

Encourage collaboration with the University Center.

Maintain a consolidated inventory of local degree programs and continuing education opportunities.

Differentiate higher education and training needs of various regional sub-populations.

Develop a consolidated marketing and communication strategy (NMHEAB + UC).

.

MG

T O

F AM

ER

ICA

, INC

.

21

Issues for Advisory Board Consideration

Promote utilization of the MOU agreement and newly established processes in developing the joint UC/APG Cyber Security programs.

Encourage APG commands to compile/share lists of potential education and training needs.

Advocate for further review of governance structure, staffing, and resources available to the University Center.

Explore additional funding/revenue generating opportunities for the University Center.

ww

w.M

GTofA

merica

.com

QUESTIONS &

COMMENTS

22