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• Second level

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2006 to present

Road Accident Management Group 1992-2006

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• Royal Society for the Prevention

of Accidents (RoSPA)

• Scottish Borders Council

• Police Scotland

• Scottish Fire and Rescue service

• BEAR Scotland

Key Partners

• Safety Camera Partnership

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Fatal/Serious Road Casualties 1981-2012

Scottish Borders

All casualties Scottish borders 1994-2011

100019

Long term trends

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Objectives

We aim to achieve this by;

• Identifying key targets

• Emerging trends

• Developing an action plan.

• Raise the profile of Road Safety

• Encourage road users to use the roads

safely as part of their everyday lives.

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Key road user targets

• Drivers/ Riders

• Motorcyclists

• Young drivers (under 25 years)

• Driving on business

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Key behaviours

• Speeding Excessive and inappropriate)

• Driving whilst distracted. (mobile phones)

• Driving under the influence (alcohol/drugs)

• Non wearing of seat belts

• Fatigue

• Careless / poor driving

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Target - Young Drivers

Pre-driver education

Teaching resource for

S3 to S6 students Multi-agency

road show

for S6

Make it or break it

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Young drivers

2006 & 2007

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Drive of Your Life road shows

2007, 2009, 2012

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Motorcycling

2002 - 2012

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Driving on business

2011 and 2012

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Education

Pre school Primary Secondary

Children’s

Traffic Club

In car

safety

Street

Training

Crucial Crew

Street

Magnets

Safe T

Driving into

the future

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Engineering

• Investigate cause of collisions;

• Identify problems, emerging patterns

• Develop safer walking routes.

• Safer Routes to School programme

• Checks A & B roads for safety issues,

analyse and prioritise solutions.

• Co-ordinate planned interventions

& analyse results.

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Enforcement

Target to identified collision and complaint areas.

Target offences that contribute to KSI collisions.

Work with partners to interact with casualty groups

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Enforcement

• Speeding • Unlicensed and Uninsured• Seatbelts and Country Roads • Drink Drug Driving • Mobile Phones• Get Ready for Winter

2013 campaigns

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Rural driving campaign 2013

Vintage car rally, Lauder

Border Union Show

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Winter driving campaign

• Radio advertising,

• press,

• Posters, leaflets and promotional material

• bus backs and local displays

• supported by targeted enforcement.

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• No road safety officer

• Contracting budget and resources

• Accurate data and analysis

2014 - Challenges and Opportunities

Challenges

Opportunities

• New young driver programme

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