Engaging Mobile Campaign Sites

Customer Communication Today

Direct Mail

Magazines

Web Pages

Apps and SMS

Status and Consequences

• Your mobile phone is always with you and always on

• Mobile sites are considerably less expensive and quicker to deploy than apps, that often require external help

• Printed media is static and expensive

• Mobile sites complement and can be made focused, interactive and engaging

Mobile

Information

Solution: CliqTags

Consumers

CompanyAccess methods:• QR Codes• Bulk SMS• SMS requests• iBeacon• NFC tags• Augmented Reality• Direct links • Wrapper apps• etc CliqTags Functions:

• Create many sites• Create many pages of different types, including interactive• Create access methods• Schedule content• Detailed statistics• etc

Simple Example

• Lokaltidningen (magazine) in collaboration with Handelsföreningen (customer)

• “Vote for the best shopping window”

Shown on a poster by

the shopping window

Value Chain

etcCustomers

(SMBs)Consumers,

users

Ad agencies

Media, magazine

s

Print houses

Carriers

Channel partners etc

Values for Channels

• A supplement to your existing SMB offerings

• A minimal effort for you

– Abiro hosts and maintains with full responsibility

– Your customers or you create the content or delegate to Abiro

• End-to-end solution for mobile content and access to that content

• The solution can be instantiated and adapted to your specific needs

– This is only applicable for large distributors, a la carriers etc

Values for Companies

• Increase customer loyalty and sales by providing relevant and current information adapted to place and situation

• The content can be created by the content owner without having to delegate that to the IT department or external partners

• The solution is a complete end-to-end solution for creating content and related access methods

• Scheduling enables long term roll-out of content over time

• Completely cloud-based, which provides access from anywhere, with nothing to install on your device

• No expensive and slow app development

Values for Consumers

• Focused, current and interactive content that is simple and quick to access and consume, and relevant for the situation and time

• Simple access via QR Codes, bulk SMS, SMS requests etc

• No specific app needs to be installed, except for reading QR Codes

Example Use: Retail

• Digital coupons

• Customer club information

• Contests/sweepstakes

• Feedback from customers

• Sales supporting and customer-advising information

• Offerings can be scheduled in advance

• New content can be added by the content owner

• The same QR Code / site can be used for completely different content over time

Business Model

• Opt-out monthly subscription

• Payment on-line via PayPal

• Plans:

– Apprentice: 1 site, 4 pages, free

– Adept: 10 sites, 40 pages, $29

– Expert: 100 sites, 400 pages, $59

– More information about the plans is available at cliqtags.com

Business Model cont.

• Other plan configurations can be provided, based on need

• Distribution partners can manage their own customers

– Requires distribution agreement

• Training/coaching as well as feature, site, wrapper app development

– Price on request, separate from subscription

More ExamplesProfiling

Social media Coupons

Marketing Productinformation

Purchaseadvice

Education

Imaging Resource AB

Information

Administration: Pages

Administration: Page Types

Administration: Access Methods

Contact Information

http://cliqtags.com (English and Swedish)

http://cqt.se/cliqtags (English)

http://cqt.se/info (Swedish)

info@cliqtags.com