h"p://vimeo.com/12187317

the  future  of  online  servicesIskander  Smit,  info.nl  Club  of  Amsterdam,  February  17,  2011

designing  to  force  choice  in  a  world  of  augmented  service  experiences

the  context  of  our  life  is  an  online  ecosystem

Stephen  Elop

The  ba"le  of  devices  has  now  become  a  war  of  ecosystems.

the  future  is  for  impulsed-­‐shaped  services

Kevin  KellyThe  increase  of  diversity.  Services  adapt  to  the  context  of  that  one  person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

h"p://gravity.com

Jesse  Schell

We  need  to  learn  our  children  to  be  curious.  Not  to  know  the  world.Text

http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse

era  of  curiosity

war  of  a"enPon

sharing  as  default

augmented  knowledge

social  living

instant  customizaPon

all  devices  are  sensors

viral  is  a  posiPve  thing

Tim  O’Reilly

Devices  will  all  have  sensors.  

In  the  end  it  is  about  the  services  you  create  using  these  sensors.

growing  into  web  of  impulsespagerank network  effect conversaPons big  data

 all  about  big  data

Kevin  SlavinWe  live  in  a  world  that  is  more  and  more  shaped  by  the  algorithms.

We  get  disconnected  with  this  new  algo  world.

http://livestre.am/Bvlh

so...

We  are  living  are  life  in  online  ecosystems

Where  big  data  and  algorithms  creaPng  conPnuous  profiles  

The  profiles  will  be  used  to  shape  the  services  to  match  our  future  needs  

Paradox  of  an  augmented  enhanced  life

24

the  dark  side  of  usability

Hannah  DonovanMake  magic  by  mixing  the  right  amount  of  expected  and  unexpected  experiences.h"p://www.slideshare.net/hannahdonovan/interface-­‐magic

intermediateuser

experience  

context  profile  

social  graph

behavior  data    

ERP/CRM  data  

social   webTV

mobile   tablet  

banner

...

PC  clientportal  

e-­‐mail  

data  

digireader  

recognized  

connect

account  data  log  on  

service  

youruser

experience  

context  profile  

social  graph

behavior  data    

ERP/CRM  data  

social   webTV

mobile   tablet  

banner

...

PC  clientportal  

e-­‐mail  

data  

digireader  

recognized  

connect

account  data  log  on  

service  

play

Tom  ArmitageBending  the  rules  is  essenPal  for  play.

People  and  rules  together  make  the  system.

h"p://vimeo.com/19242995

so:  we  will  design  for  choices

choices

instant

shareable

valuable

on  spot

behaviorknowledge

profile

advicespot  on

 check  in/check  out  systems

play  money

€ ...

in  the  age  of  curiosity

in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  you

in  the  age  of  curiositydata  and  algorithms  will  shape  services  around  youand  will  we  use  play  to  design  behavior  to  let  the  system  flow  

thanks!

h"p://about.me/iskandr

info.nl making  online  ecosystemshttp://www.youtube.com/watch?v=2lXh2n0aPyw