Thanda matlab

PRODUCTS IN INDIA BY COCA-COLA

• Coca-Cola• Thums-up• Fanta• Limca• Sprite• Maaza• Kinley• Georgia• Minute Maid

HISTORY OF COCA-COLA

• Invented in may 1886 by Dr. John S. Pemberton in Atlanta, Georgia.

• A truly global brand

• The world largest selling soft drinks since 1886

MISSION

• To refresh the world in mind, body & sprit.

• To create a value in brands & difference everywhere we engage.

• To inspire moments of optimism through our brand and action.

• Being a global leader in Beverage.

VISION

• Profit: Maximize the return of shareholder.

• People: Establish a great place to work where people are inspired to the best they can do

• Planet: Being a responsible global citizen that makes a difference.

VP, CustomerDevelopment

(Nita Pennardt)

OPERATIONS(Glenn Gemmill)

FINANCE(Matt Hoffer)

HR(Stormy Brown)

SALES(Christine Dodge)

SpecializedSales Teams

CustomerService

WorkforceDevelopment

Customer Action CenterAnnapolis

(Maria Klug)

SalesOperations

Training &Communication

QualityAssurance

WorkforceOptimization

CustomerSupport

(Bob Canino)

HR Line Function

GEOGRAPHICAL FUNCTIONAL

DEPARTMENTALISATION

GEOGRAPHICALThe strategic business units

1. North America

2. Africa

3. Asia

4. Europe

5. Latin America

FUNCTIONAL

• Marketing

• Finance

• Packaging

• Sales

• Research & Development

• Administration

ADOPTED MANAGEMENT STYLES

• DEMOCRATIC

• CONSULTATIVE DEMOCRATIC

DEMOCRATIC

• Emphasis on group agreements to generate new ideas.

• All the managers and employees involved

in ideas and final decision process.

CONSULTATIVE DEMOCRATIC

• Employees allowed to make the ideas.

• But final decision made by executives or managers.

• Less conflict.

• Motivates staff.

Decision of Recruitment

• Need• Threshold criteria & number of

people required• Cost benefit analysis• Approval from the immediate as

well as higher authority (meetings)

• Planning

Mode of selection

Inbound Outbound

Recruitment process

• Sorting of application (based on demand & capability)

Experience

Technical skills & qualification

• Initial interviewWritten test

Psychometric testGD (persuasiveness, leadership, contribution)

Personal interview

Recruitment process

• Assessment center (3-6 days)Second round interview (Selection Round)

Physical test (medical exam/ drug test)

• Background investigationReferences

ROLE CULTURE•All members have a defined job. •Divide themselves into functions like account, marketing, production. •Works by logic & rationality.

TASK CULTURE

Encourage people to work as a team

COMMUNICATION

• Formal organization.

• Mainly vertical communication.

• Communication tools- e-mail, fax, mobile, pagers, video conferencing….

CONCLUSION

‘ Our geographic reach, our wonderful brands, our range of packages, our financial strengths, our ability to make connections, our marketing and our innovation capabilities’

PRESENTED BY-

• AVINASH KUMAR

• DEBASISH GHOSH

• PRADIP KUMAR GHOSH (Retd. Hurt)

• RAMANUJ DAS GUPTA

• RAJESH KUMAR BARMAN

• SOUTAM SETT

• SUJON SAHA

THANK YOU

Any Question

Please don’t