Coherent, Compelling Product ... · Tagoras Agenda •! Background on Tagoras and YourMembership

transcript

Tagoras <inquiry> <insight> <action>

Webinar series produced by Tagoras

Coherent, Compelling Product Strategy

Webinar series

Agenda

•! Background on Tagoras and YourMembership

•! Importance of product strategy •! The five questions of product strategy •! Your questions and comments

Jeff Cobb & Celisa Steele

Who Tagoras Is

•! Combined 30+ years in education and technology

•! Extensive association experience •! Association-focused reports

•! Association Learning + Technology •! Association Virtual Events •! The Speaker Report

•! Co-founders of the Leading Learning Symposium

!! A central hub to manage content and education !! Suggest + recommend courses based on learner’s behavioral profile !! Continuous support and guidance beyond launch to ensure success !! Flexible interface that scales to fit your needs + ongoing customer-led

development upgrades

12.5 million

launches in 2015

The most award-winning professional education platform.

9.8 million

enrollments in 2015

3.6 million

completions in 2015

99.999% uptime

connectwithus@yourmembership.com

Why Be Strategic?

The Five Questions of Product Strategy

Product strategy 1. Who?

2. Why?

The Five Questions of Product Strategy

3. How?

4. Where?

5. What?

2. Why?

3. How?

4. Where?

5. What?

Interview with Tom Morrison at: http://www.leadinglearing.com/episode37

https://www.heattreat.net

2. Why?

3. How?

4. Where?

5. What?

Source: http://www.tagoras.com/market-insight-matrix-for-learning-products

2. Why?

3. How?

4. Where?

5. What?

2. Why?

3. How?

4. Where?

5. What?

2. Why?

3. How?

4. Where?

5. What?

Approach #1

Approach #2

Approach #3

Version 1

Feedback •! Data Point #1 •! Data Point #2 •! Data Point #3

Version 2

•! Background on Tagoras and YourMembership

•! Importance of product strategy •! The five questions of product strategy •! Your questions and comments

Leading Learning Webinars

•! July 28: performance improvement •! August 25: strategic pricing •! www.tagoras.com/webinars

Newsletter •! www.tagoras.com/

resources/newsletters

Leading Learning Symposium Leading Learning Symposium Leading Learning Symposium

Use “strategy” by

end of day Tuesday

(7/5/16) for an

additional $100 off.

Celisa Steele & Jeff Cobb jcobb@tagoras.com csteele@tagoras.com @tagoras www.tagoras.com 800.867.2046

Contact Us Tina Rumore Sales Operations Manager YourMembership trumore@yourmembership.com 727.329.4433 www.yourmembership.com www.yourmembership.com

Coherent, Compelling Product ... · Tagoras Agenda •! Background on Tagoras and YourMembership

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