Collaboration 2011 (Maria Giudice)

transcript

Don’t Go It AloneUsing Collaboration to Solve Creative Design Problems

Tuesday, March 29, 2011

MARIA GIUDICE

CEO AND FOUNDER

HOT STUDIO, INC

@mgiudice

TODAY’S DISCUSSION

Making good ideas great: the role of collaboration in design

The art of co-creation; using participatory design techniques to generate great ideas

How to build a collaborative culture inside your organization

DOWNLOAD THIS PRESENTATION:

http://www.hotstudio.com/presentations/

OBSESSIVE CREATIVE COLLABORATOR

WHO ARE YOU?

WHAT DO YOU DO?

3 WORDS

photo by Jessy Cowan-Sharp

Working alone is boring!

Easy for your brain to get stuck

Great ideas are limited to just one brain

The blank page can be a terrifying thing

WHY COLLABORATE?

col·lab·o·rate (kə-lāb'ə-rāt') intr.v. col·lab·o·rat·ed , col·lab·o·rat·ing , col·lab·o·rates

1.To work together, especially in a joint intellectual effort.

2.To cooperate treasonably, as with an enemy occupation force in one’s country.

COLLABORATION

co-creation

participation

communication

facilitation

design thinking

cooperation

brainstorming

ideation

teamwork

negotiation

respect

openCOLLABORATION

BENEFITS OF COLLABORATION

You get to more ideas faster

Gets your brain moving in unexpected ways

Builds team alignment; everyone is a creative contributor

Improves communication; prevent misunderstandings later

Cultivates a creative culture

WHO SHOULD YOU COLLABORATE WITH?

CLIENTS Creates stakeholder buy-in, streamlines the design process

PROJECT TEAMProvides multi-disciplinary perspective

PEERS Similar brains attacking the same problem

CUSTOMERSProvides first-hand customer insight

WILDCARD Brings in a completely different outsider perspective

WHO SHOULD YOU COLLABORATE WITH?

POTENTIAL DOWNSIDES

Team dynamics can get in the way

Designers can initially feel disempowered and threatened

This is a new way of working for many people, so expect some resistance

Ideas without execution; “collaboration is a waste of time”

Potential increase in time and money

Design by committee

DESIGNER AS FACILITATOR

FACILITATION TIPS

Appoint a facilitator, a scribe & a photographer

Stay neutral, and ask good questions

Be clear on goals and outcomes

Keep focus

Don’t allow one person to dominate

Involve the quiet participants

Actively listen

Summarize periodically

Source: “8 Tips for Effective Facilitation” By Duncan Brodie

TOOLS AND METHODS

#1: GET PHYSICAL & TACTILE

#2: THINK OUT LOUD

Mind maps

Challenges

Strategy?

Project scope?

Timeline?

Communication?

Implementation?

Politics?

Technology?

Team expertise?

Aspirations

#3: COMMUNICATE VISUALLY

Touchy Feely

Back to basics

42 Idea courtesy of Jeremy Keith

Role playing

shopper

shopper’s opinion

#4 SHARE THE ROAD

Card sorting

Use templates

Use worksheets

#5: PRIORITIZE & SYNTHESIZE

Set limits & prioritize

Voting strategies

Dot voting

Set limits & prioritize

Synthesize: Mood Boards

RESULTS

#1: Get physical and tactile

#2: Think out loud

#3: Communicate visually

#4: Share the road

#5: Prioritize and synthesize

PARTING THOUGHTS

Collaboration is fun and yields successful outcomes

Design is a team sport – everyone can contribute

Put away your digital devices and get tactile

Cultivating a creative culture starts with you

DOWNLOAD THIS PRESENTATION:

http://www.hotstudio.com/presentations

WHAT’S YOUR SUPER POWER?

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presentations/

CONTACT:maria@hotstudio.com

twitter: @mgiudice

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twitter: @hotstudio THANKS!

Collaboration 2011 (Maria Giudice)

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