sexy is not effective

Learn from dead genius.

reklámtorta

reklámtorta =

no hypeback to basics

today:you get my storiesI get your stories

1. What is Etarget2. My eleven stories

3. Your stories

1. What is Etarget2. My nine stories

3. Your stories

www.etarget.hu

www.etarget.hu

iWiW

Index

Origo

Portfolio

www.etarget.hu

iWiW

Index

Origo

Portfolio

1500

www.etarget.hu

Etarget in numbers:

90% reach, internet population HU (Gemius)

200 millions of ads displayed daily (HU)

20 000 clients (ALL)

1. Every third Hungarian

2. Your potential market

3. Your most promising customers

1. Every third

Hungarian

2. Your potential market

3. Your most promising customers

1. Every third Hungarian

2. Your potential market

3. Your most promising customers

$

1. Every third Hungarian

2. Your potential market

3. Your most promising customers

Product for

entrepreneur

s

Articles for entrepreneurs

Productfor women

Article for women

Š ‡Product for sportsmen

Article for sportsmen

1. Those who

search.Wanna buy right here, right now.

2. Those who

do not search.They buy if you

explain.

Who can you reach online?

1. Those who

search.Wanna buy right here, right now.

2. Those who

do not search.They buy if you

explain.

Who can you reach online?

search4% of customers

1. Those who

search.Wanna buy right here, right now.

2. Those who

do not search.They buy if you

explain.

Who can you reach online?

search4% of customers

1. Those who

search.Wanna buy right here, right now.

2. Those who

do not search.They buy if you

explain.

Who can you reach online?

search4% of customers

context

80% of customers

How do you sell online?

1. You write ad. 2.You have good website.

3.You repeat the message.

How do you sell online?

0. You know who you are. You know your customers. You know how to manage your team.

1. You write ad. 2.You have good website.

3.You repeat the message.

1. What is Etarget2. My nine stories

3. Your stories

1. Know how to set goals

and achieve them

2.It is OK to suck

Remember the first time you...

Remember the first time you...

...used computer?

...drove car?

...cooked that new meal?

Remember the first time you...

...used computer

...drove car

...cooked that new meal

You sucked.

I sucked. And madeprogress.

3. Learn how youspend money

It is the way your customers spend money, too.

Remember this when you meet your customers.

Whose money does he spend?On who?

4. Cut cost not meaning

You dont buy plastic shoes instead of leather.

You buy sneakers.

5.Listen to them

exercise:

make pairs2 minutes per person

speak about product that you loveshut up and listen

6.Know your competitors

Who is the biggest competitor of Etarget?

Who is the biggest competitor of Etarget?

Most of the time, we are on the same side.

Partner those that are on your side. Those that pushin the same direction.

Partner those that are on your side. Those that pushin the same direction.

Fight opposite direction.Fight status quo.

If someone is too big for fight, partner it, too.

(We fight print, outdoor and radio.

We partner internet and TV.)

7.Cope with frustration

Good marketing goes unnoticed.

We dont think that timely and valuable product is marketing.

Yet it is.

8.Relax is essential

Put your finger in the nose

Put your finger in the noseFrank Zappa did it.

Queen Elisabeth did it too.

Queen Elisabeth did it too.

1. Put your index finger in the right nostril.

2. Breathe with your left nostril Deeply, 30 times.

3. Ooooh.

breathe with left

= relax

breathe with right= wake up!

Another trick:Relax yourtongue.

And last but not least:Think about God.

Really

Do you think that when you pray for......................, God will give you ............... or the opportunity to do ............... ?

1. What is Etarget2. My nine stories

3. Your stories