76
sexy is not effective
Learn from dead genius.
reklámtorta
reklámtorta =
no hypeback to basics
today:you get my storiesI get your stories
1. What is Etarget2. My eleven stories
3. Your stories
1. What is Etarget2. My nine stories
3. Your stories
www.etarget.hu
www.etarget.hu
iWiW
Index
Origo
Portfolio
www.etarget.hu
iWiW
Index
Origo
Portfolio
1500
www.etarget.hu
Etarget in numbers:
90% reach, internet population HU (Gemius)
200 millions of ads displayed daily (HU)
20 000 clients (ALL)
1. Every third Hungarian
2. Your potential market
3. Your most promising customers
1. Every third
Hungarian
2. Your potential market
3. Your most promising customers
1. Every third Hungarian
2. Your potential market
3. Your most promising customers
$
1. Every third Hungarian
2. Your potential market
3. Your most promising customers
Product for
entrepreneur
s
Articles for entrepreneurs
Productfor women
Article for women
Š ‡Product for sportsmen
Article for sportsmen
1. Those who
search.Wanna buy right here, right now.
2. Those who
do not search.They buy if you
explain.
Who can you reach online?
1. Those who
search.Wanna buy right here, right now.
2. Those who
do not search.They buy if you
explain.
Who can you reach online?
search4% of customers
1. Those who
search.Wanna buy right here, right now.
2. Those who
do not search.They buy if you
explain.
Who can you reach online?
search4% of customers
1. Those who
search.Wanna buy right here, right now.
2. Those who
do not search.They buy if you
explain.
Who can you reach online?
search4% of customers
context
80% of customers
How do you sell online?
1. You write ad. 2.You have good website.
3.You repeat the message.
How do you sell online?
0. You know who you are. You know your customers. You know how to manage your team.
1. You write ad. 2.You have good website.
3.You repeat the message.
1. What is Etarget2. My nine stories
3. Your stories
1. Know how to set goals
and achieve them
2.It is OK to suck
Remember the first time you...
Remember the first time you...
...used computer?
...drove car?
...cooked that new meal?
Remember the first time you...
...used computer
...drove car
...cooked that new meal
You sucked.
I sucked. And madeprogress.
3. Learn how youspend money
It is the way your customers spend money, too.
Remember this when you meet your customers.
Whose money does he spend?On who?
4. Cut cost not meaning
You dont buy plastic shoes instead of leather.
You buy sneakers.
5.Listen to them
exercise:
make pairs2 minutes per person
speak about product that you loveshut up and listen
6.Know your competitors
Who is the biggest competitor of Etarget?
Who is the biggest competitor of Etarget?
Most of the time, we are on the same side.
Partner those that are on your side. Those that pushin the same direction.
Partner those that are on your side. Those that pushin the same direction.
Fight opposite direction.Fight status quo.
If someone is too big for fight, partner it, too.
(We fight print, outdoor and radio.
We partner internet and TV.)
7.Cope with frustration
Good marketing goes unnoticed.
We dont think that timely and valuable product is marketing.
Yet it is.
8.Relax is essential
Put your finger in the nose
Put your finger in the noseFrank Zappa did it.
Queen Elisabeth did it too.
Queen Elisabeth did it too.
1. Put your index finger in the right nostril.
2. Breathe with your left nostril Deeply, 30 times.
3. Ooooh.
breathe with left
= relax
breathe with right= wake up!
Another trick:Relax yourtongue.
And last but not least:Think about God.
Really
Do you think that when you pray for......................, God will give you ............... or the opportunity to do ............... ?
1. What is Etarget2. My nine stories
3. Your stories
