• Finance• Accounting• BusinessManagement• E-CommerceandMarketing• HumanResourcesManagement• InsuranceandRiskManagement• HospitalandHealthcareManagement• LogisticsandSupplyChainManagement

IDEAS SUCCEEDCOLLEGE OFBUSINESS ADMINISTRATION

WhyStudyBusinessatAUE?AUE offers enterprising business studies programs amongst its six colleges. The College of BusinessAdministration(COBA)enjoysanincreasingintake,forward-lookingprogramsandapracticalapproachtobusinesssolutions.ItalsooffersprogramsasperUAEaccreditedcurriculaaswellasjointprogramswithaffiliatedUSuniversities.

Ifyoudreamtobecomesuccessfulintoday’scompetitiveglobaleconomy,thenCOBAistherightplace!Youwillacquiretheknowledgeandskillsnecessaryforsuccessinbusinessandcorporatelevelmanagement.

ThespecializationsofferedthroughCOBAundergraduateprogramsare:

• Finance• Accounting• BusinessManagement• E-CommerceandMarketing• HumanResourcesManagement• InsuranceandRiskManagement• HospitalandHealthcareManagement• LogisticsandSupplyChainManagement

COBAalsooffersMastersofBusinessAdministrationProgramStudentswithbusinessandnon-businessbackgroundscannowdiversify theirdisciplinesbychoosingmarketdemandedsubjectsintheirstudyplansfromahostofchoicesandprograms.

DistinctFeaturesofCOBAPrograms

Undergraduateandgraduateprogramscanbechosenfromavarietyofmultidisciplinarybackgrounds.ItistailoredforthebusinessenvironmentintheGCCcountriesandtimedtocoincidewiththeemergingbusinesssolutions in the21stcenturyenvironment.The in-houseclassroomatmosphereandpracticalexposuresareofferedtoeachparticipantto increasetheirconfidence,selfesteem,senseofaccomplishment,andpreparethemtobesuccessfulyoungcareeristsoreducatorsastheygraduate.

ProgramOutlinesStudentsenrolled intheundergraduateprogramwillhavetocomplete126credithours (42courses)toqualifyforanundergraduatedegreeinBusinessAdministration:

• GeneralEducationRequirements–11Course(33credithours)• CoreRequirements–16Courses(48credithours)• SpecializationRequirements–10Courses(30credithours)• FreeElectiveRequirements–5Courses(15credithours)

Ineachundergraduateprogram,generaleducation,corecoursesandfreeelectivesarecommonforallspecializations.

GeneralEducationalRequirements(11CompulsoryCourses/33CreditHours)

• English• NaturalSciences• ComputerLiteracy• UAEandGCCSociety• StudyandLearningSkills• CommunicationSkillsinArabic

CoreRequirements(16CompulsoryCourses/48CreditHours)

• BusinessLaw• Macroeconomics• QuantitativeAnalysis• PrinciplesofAccounting• FinancialManagement• OrganizationalBehavior• PrinciplesofManagement• BusinessPracticeinUAEandGCC

FreeElectives(5courses/15CreditHours)

Fivecourses(15credits)canbechosenfromanyothercolleges/Departmentsaslongasthechosencoursepre-requisitesaremet.

• IslamicCulture• GeneralStatistics• GeneralPsychology• GeneralMathematics• IntroductiontoSocialSciences

• Microeconomics• BusinessStatistics• ManagerialAccounting• InternationalBusiness• StrategicManagement• PrinciplesofMarketing• ManagementInformationSystem• ProductionandOperationsManagement

EntryRequirementsforUndergraduateDegreeinBusinessAdministrationProspectivecandidatesarerequiredto:

•Completeaminimum12yearsofHighSchoolEducation.•SubmitHighSchoolCertificatewithaminimumaverageof60%•HaveaTOEFLscoreof500+oranIELTSscoreof5.5+

CareerOpportunities• CEO• COO• Accountant• CostManager• RiskManager• PortfolioAnalyst• FinancialAnalyst• BusinessAnalyst• GeneralManager• AssociateDirector• FinancialManager• MarketingManager• AreaSalesManager• SupplyChainManager• BusinessUnitManager• HeadofStrategicPlanning• HumanResourceManager• DirectorofInternationalBusiness• InsuranceUnderwriters

Transforming Knowledge into Work Experience

UNDERGRADUATEPROGRAM

BUSINESSMANAGEMENTTheprogram isdesigned tooffer awide rangeof career choices.BusinessManagementprovides thescopeforyoutoimmediatelystartacareeraftergraduationasasolepractitionerorstaffmanager.Upongainingproperexperiences,youcanmoveontosuperviseothermanagerswithanaspirationtobecomepartners.Themostimportantpositiontowhichyouwouldaspireisthatofageneralmanager(GM).COBA provides you the tools and advice to develop the right career that would lead to positions inmanagement,healthcare,banking,computertechnologyandstrategicmanagement.

CourseStructureInthefirstyearoftheprogram,studentsstudybasicdisciplinesinmanagement,accounting,marketing,andgeneralstudies.Inthesecondyear,inadditiontogeneraleducation,theCorerequirementsprovidefurthereducationonmanagementskillsandtheirprinciplesincludingthelegalaspects.Thethirdandfourthyearsallowthestudentstochoose300and400levelcoursesincludingspecializationrequirements.

• Acquirerequisiteknowledgeandapplyethicalunderstandingandperspectivestobusinessenvironments• Usecriticalthinkingskillsinbusinesssituationsandapplytheminworkconditions• Developeffectivewrittenandoralcommunicationsskills• Analyzethelocalandglobalbusinessenvironmentprudently

SpecializationRequirements(10courses/30CreditHours)

•NegotiationSkills•ProjectManagement•TotalQualityManagement•SmallBusinessManagement•HumanResourceManagement•EntrepreneurshipManagement•OrganizationTheoryandDesign•ManagingintheServiceEnvironment•ComputerApplicationsinManagement•LeadershipandOrganizationalCreativity

CareerOpportunities• Manager• BusinessAdviser• BusinessStrategist• IndustrialRelations• ManagementConsultant

Art of Recording the Financial Data

UNDERGRADUATEPROGRAM

ACCOUNTINGAccounting is themost sought after areaof interest formanybusinessgraduates. This is challenging,asone learns tobe righton topof the financialmarkets; theprogramallowsconductinganalysis andobservestheimprovementoffinancialsituations.Aboveall,graduateswithaccountingqualificationsarethebenchmarkofsuccessforanycompany.

ItisimperativetoknowthatthisdegreeopensdoorstogainprestigiousqualificationsandpracticeasaCharteredAccountantorCertifiedPublicAccountant.

Inthelasttwodecades,theglobalizationphenomenonhasseengrowthofnetworksbothintheprivateandpublicsectors.Thishastremendouslyexperiencedtheappropriatemeansoffiscalmanagementatmicroandmacrolevel.Thusthewindowofopportunityencouragesfreshgraduatestolearnandpracticefiscalmanagement,budgetallocation,costeffectiveness,investmentandfinancialopportunitiesandmanyotheroptions.Thisisaversatileareathatcanlinktoanydisciplineforanaspiringemployeebackedwithasolidfoundationofaccountingknowledge.

LearningOutcomes• Developeffectiveknowledgeasaccountantwithstronginterpersonalskills• Applyprinciplesofaccounting,taxation,andinformationprocessingknowledgeinbusiness

managementareas• Abilitytouseaccountinginformationinthedecision-makingprocessatallstepsoftheaccounting

cycle• Gainexpertiseinpreparingfinancialstatementsandmakebetteruseofaccountinginformation

SpecializationRequirements(10CompulsoryCourses/30CreditHours)

• Auditing• CostAccounting• AdvancedAccounting• InternationalAccounting• AdvancedCostAccounting• IntermediateAccountingI• IntermediateAccountingII• AccountingInformationSystem• Planning,BudgetingandControl• CorporateFinanceandInvestment

CareerOpportunities• Accountant• FinanceAdviser• FinancialOfficer• FinanceManager• AccountExecutive• SoloPractitionerinAccounting

One of the Fastest Growing Industries Around the World

UNDERGRADUATEPROGRAM

E-COMMERCEANDMARKETINGCOBAprovidesanup-to-dateprograminE-CommerceandMarketingwithmanagerialandtechnologicalknowledgethatallowsstudentstoparticipateandutilizetheelectronicmediaasamarketplace.

E-Commerceorelectroniccommerceisacomputer-basedscienceusingdigitalsystemsforeconomicandbusinesspurposes.Thisformofmarketinghaslargelyexpandedduringthelastthreedecades.

Lookingforemploymentimmediatelyafteryoureducation?

An easy solution is the undergraduate course in E-Commerce andMarketing at the AUE. The ‘globalvillage’concepthasbroughtallindustriestooperateonacommonplatform.Thevirtualcontactisnolongerastandaloneissue;rather,itisthemosteffectivesolutiontothenewmillennium’sindustrialneeds.

Thevolumeoftrade,theavailabilityofgoods,thetransferoffinance,theinformationsharingandsupplyingtheitemstothemarketisanardentexerciseofintelligence;anditremains-onlyaclickaway!

Aninquisitiveperson,whohasthepotentialandconfidenceofappropriatecommunicationandpersuasiveabilityandiswillingtoperformbetter,MUSTstudythissubject.Thecourseprogramsdevelopstudentstobemulti-trackthinkers, tosustainpressure,utilizetheopportunitiesandappreciatethetechnologicaladvancementsofthisera.

LearningOutcomes• IntroducenewavenuesofemploymentinE-CommerceandMarketing• Managebusinesswithsmallinvestment• Exploreregularopeningofpositionsrelatedtosales,marketing,analysis,database,assessmentand

researchcoveringbusinessandindustry

SpecializationRequirements(10Courses/30CreditHours)

• E-Commerce• MarketingResearch• InternationalMarketing• MarketingManagement• AdvertisingandPromotion• AdvertisingandPromotion• SpecialTopicsinMarketing• ComputerApplicationsinMarketing• BusinesstoBusinessMarketing

CareerOpportunities• BusinessAdviser• BusinessStrategist• E-CommerceSpecialist• ManagementConsultant• MarketingManagerE-Commerce

Identify and Evaluate Various Sources of Risk Affecting Local, Regional and Global Level

UNDERGRADUATEPROGRAM

INSURANCE&RISKMANAGEMENTThenewspecializationinInsuranceandRiskManagementisaninternationallyrecognizedprogram.Thefullspectrumoftheprogramistopreparestudentstoidentifyandevaluatevarioussourcesofriskaffectinglocal,regionalandgloballevelthatneedsappropriatechangestothedecisions;insureandmanagerisksthroughatechnicalexpertiseperspectiveandasanendpointdealwiththemcomprehensivelyandefficiently.

Younggraduatesattheendofafour-yearperiodareexpectedtoselectandimplementsolutionstocontroltheserisksthroughinsuranceandothermechanismsofrisktransferanddistribution.

Learningoutcomes• Understandandappreciatetherisksfacedbyindustrial,commercialandgovernmentalorganizations• Analyzeandapplyintegratedmeasurestodealwithriskmanagementissues• Developconfidentandeffectivecommunicationskills• Developtheabilitytoreducetheimpactofriskmitigationwithaglobalmind• Gainknowledgetoapplyresearchskills,informationtechnologyande-learningmaterialsinthegiven

fields

SpecializationRequirements(10Courses/30CreditHours)

• InsuranceLaw• LifeandHealthInsurance• RiskManagementStrategy• RiskAnalysisandEvaluation• IntroductiontoInsuranceRiskManagement• AlternativeRiskFinancingandCapitalMarkets• CommercialPropertyRiskManagementandInsurance• CommercialCasualtyRiskManagementandInsurance• InsuranceOperations,Regulations,andStatutoryAccounting• PersonalProperty-LiabilityInsuranceandRiskManagement

CareerOpportunities• Actuary• Manager• InsuranceAdvisers• InsuranceClaimsUnderwriter• RiskManagersinthepublicandprivatesector• InsuranceClaimsNegotiatorinHospitalsandHealthcareInstitutions

UNDERGRADUATEPROGRAM

LOGISTICS&SUPPLYCHAINMANAGEMENTAtthebackdropofemergingemploymentpotentials,AUE’slatestspecializationisviewedinthecontextoftheglobaleconomy.COBA’sLogisticsandSupplyChainManagementprogramisdesignedtoplayaroleinthelongtermsuccessoforganizationsandcompanies.Thelogisticsandsupplychainmanagementsectorisahighlyspecializedfieldandofferschallengingbutrewardingcareers.Tosucceedtherein,generalbusinessknowledgeplusanunderstandingofeconomics,accountingandindustriallawsareessential.

Learningoutcomes• Understand and apply knowledge gained on global logistics management, e-logistics, business

transportation,strategicmarketingchannels,andadvancedlogisticsproblems• Developtheabilitytocommunicateeffectivelyinmarketinglanguage• Analyzeandaddresslogisticproblems• Acquire leadership skills in core areas including supervising, purchasing, inventory control, supply

chain,production,andretailaspectsofthebusiness

SpecializationRequirements(11Courses/33CreditHours)

• NegotiationSkills• ProjectManagement• SupplyChainOperations• TotalQualityManagement• TransportationandDistribution• ServiceOperationsManagement• InventoryandMaterialManagement• PurchasingandSupplyChainManagement• SCLMTechnologiesandInformationSystem• GlobalLogisticsandSupplyChainManagement• WarehouseManagementandMaterialHandling

CareerOpportunities• LogisticManager• PurchasingOfficer• SupplyChainManager• ManagerProcurement&Supplies• NegotiatorSuppliesandMaintenance

Managers are needed in this region to manage hospitals and healthcare facilities!

UNDERGRADUATEPROGRAM

HOSPITAL&HEALTHCAREMANAGEMENTManagementofHospitalsandHealthcarehasturnedouttobeentrepreneurial.Theneedtolearnnationalandinternationalhealthcarepractices,interculturalskillsandpracticingorientededucationservestodealwiththehealthcarefacilitiesthatarequalityprovenbutcompetitive incosttocaterfortheneedsofthecitizens.

Thecourserevolvesaroundbothateachingandapracticalapproach.Whileoneaimofthecourseistotranscendnationalbarriers,theotherremainstoprovideskillsandexpertisetofreshgraduatesashealthcarefacilitymanagers.Thecourseencouragesstudentstoevolveasauniquegroupofexpertadministratorsandpractitioners.

Learningoutcomes• Gainknowledgeofhealthcareresources,practicesandpolicies• Inculcateinterpersonalcommunicationskills• Encourageresearchandinquisitivenesstoproblembasedsolutions• Understandmanagementtools• Developpersonalityandmaturitythroughworkexposure• Appreciatehumanresourcedevelopmentandmanagementinvolvingfundamentalissues

SpecializationRequirements(10Courses/30CreditHours)

• ManagingintheServiceEnvironment• IntroductiontoHealthcareIndustry• HealthcareLawsandRegulations• EconomicsofHospitalandHealthcareSector• EthicsandFraudinHealthcare• HealthcareManagement• HospitalandHealthcareInformationTechnology• ClinicalServicesManagement• HospitalSupportServicesManagement• HospitalStrategicManagement

CareerOpportunities• HospitalDirectors• MedicalDirectors• HealthAdministrators• ExecutiveatPublicHealthDepartments• HealthAdviseratInsuranceOrganizations/Airlines/MultiNationalCompanies

Finance Effects Every Aspect of Business and Society

UNDERGRADUATEPROGRAM

FINANCE

AUE offers a strongmulti-cultural,multi-lingual and friendly atmosphere for its students for the aboveprogram.Dubaibeingaworldclassleadingfinancialhub,therelevancetostudyFinanceandpracticeismorethancompelling!

BusinessAdministrationinFinanceAUE seeks to advance knowledge of finance through across-the-board teaching. This is achieved bydrawing interactiveandvideoconferencingsessions throughamixedgroupof faculties includingonesfromothercontinents.

The range of course work, research at individual level, extensive problem solving exercises drawn asproductofcasestudiesmakethestudentsmoreconfidentandsetsthepaceforlearninginamodernway.

Youngfinancepractitioners;ourstudents-aremaderesponsibleforlearningmoreaboutraisingcapital,investment,deregulationandretirementoffunds,insuranceandriskmanagement,realestatesectors,vis-à-visallocationofresourcesatpersonal,institutional,corporate,andgloballevels.

The areas of corporate finance, corporate governance, investment banking, and analysis of financialmarketsarealsoincludedtogivethemanappreciativefervor.

Learningoutcomes• Understandthemethodsofmanagingfunds• Understandthecirculationofmoney,creditandinvestmentfundamentals• Understandfinancialintermediariesandportfoliomanagement• Learnhowcorporationsdealwithfinancialproblems• Investinmanagementstocks,bonds,andcommoditymarkets• Studyeffectsofgovernmentandeconomicconditions• Understandbanksandotherfinancialinstitutions

SpecializationRequirements(10courses/30creditHours)

• CostAccounting• MoneyandBanking• IntermediateAccounting• IslamicBankingandFinance• Planning,BudgetingandControl• CorporateFinanceandInvestment• InvestmentandFinancialStrategies• InternationalFinancialManagement• ManagementofFinancialInstitutions• SecurityAnalysisandPortfolioManagement

CareerOpportunities• Banker• Auditor• Accountant• FinancialAdvisor• FinanceManager

The Fundamental Knowledge Needed to Invest in Human Capital

UNDERGRADUATEPROGRAM

HUMANRESOURCEMANAGEMENT

WhyStudyHumanResourceManagementatAUEandnotelsewhere?

• Students are best prepared for a career in human resources when the subject is taught within abusinesscontext

• COBA’sprogramconcordswiththerigorousstandardsoftheCommissionforAcademicAccreditation• Thehumanresourcespecializationisintegratedthroughoutallmanagementanddevelopmentstrategy

programs

WhyStudyHumanResourceManagement?

• Itisamongthefivetopprofessionsindemand• Thejobopeningpercentageis50%+• Distinctcompetitiveadvantageoverotherareasofstudy• Itwillremainincontinuousdemand

Everyorganizationemployshumanresourcesmanagerstoensurethatproperhumancapitalisattractedandretained.TheprogramofferedbyCOBAallowsstudentstoeffectivelymanagethehumanresourcesfunctionsatanyorganization.

Learningoutcomes• Knowledgeofhumanresourcespracticesandpolicies• Effectivecommunicationskills• Researchandinquisitivenesstoinquirybasedsolutions• Understandingmanagementtools• Personalitydevelopmentandmaturedexposure• Remainabreastofcontinuouschangesingovernmentlawsandregulations• Awarenessofethicalvaluesindealingwithanindividual’sprivacy• Applicationoftheproperproceduresinhiring,training,developingandretainingemployees

SpecializationRequirements(10Courses/30CreditHours)

• NegotiationSkills• HRMInthePublicSector• UAELaborLawsandRelations• HumanResourcesManagement• EmployeeTraining&Development• SpecialTopicsinHumanResources• HumanResourceInformationSystem• CompensationandBenefitsManagement• StrategicHumanResourcesManagement• StaffingandTechniquesforEmployeeSelection

CareerOpportunities• JobAnalyst• LaborOfficer• RecruitmentManager• PublicRelationsOfficer• LaborRelationsManager• ConflictManagementLeader• ContractsAdministrationOfficer• Compensation&BenefitsManager• HumanResourcesInformationSystemSpecialist

A Career that Opens New Vista of Opportunities in the Professional Arena

MASTERSOFBUSINESSADMINISTRATIONTheMBAprogramoffersapersonalacademicapproachtohelpmaturestudentstoprepareforarapidlyevolvingbusinessworld.Theprogramiselaboratelytailoredtomeettheneedsandinterestsofgraduatesas they build on their current base of knowledge andwork experience. Students’ understandings areenhancedthroughthepersonalattentionofAUE’shighlytalentedfaculty.

Surveysfrombusinessalumnisuggestthatthisteachingapproachhasasignificantimpactonprofessionaldevelopment.Theprimarybenefitoftheprogramisgearedtopreparestudentsforalifetimeprofessionaldevelopment.

Thisprogramhas aglobal perspective reflecting theUAE’sposition as a hubof international businessactivities.Moreover,Dubai’sstatusasaglobalbusinesscityand thecenterof theworld-classfinancialmarketprovidesampleopportunitiestodrawonlocalresourcesglobally.StudentsfromdiversenationalitiesandculturalbackgroundsaddflavortotheUniversity’sprogram.

TheprogramistaughtattheAUEDubaicampusonafull-timeformatduringweekdaysandweekends.It includes rangeofcourses intended toofferafirmgraspofbroad-basedbusiness fundamentalswithchoicesofpursuingspecializationsinthedesignatedstreams.

ProgramObjectivesTheprogramisdesignedtoprovidestudentstheopportunitytodevelop:• Theanalyticaltoolsfordecisionmakinginadiversebusinessworldcoveringcomplexbusiness,ethical

andchallengingissues• Theorganizationalskillsfortheeffectiveimplementationofpolicyinthecontextofmarketrequirements• Anunderstandingofthemanagerialknowledgeinthefunctionalareasofbusiness• Theskillsofleadership,teamworkandsupervision• Theskillsofeffectiveoralandwrittencommunication,involvingpresentationsandcriticalthinking• Anunderstandingandabilitytousetechnologyasatoolofeffectivemanagementsystem

StudentsintheMastersofBusinessAdministrationprogramhavetosuccessfullycompleteatotalof33credithours

• CoreRequirements–7Courses(21credithours)• ElectiveRequirements–2Courses(6credithours)• Thesis(6Credits)

Studentswithnon-businessbackgroundswillberequiredtocompleteaBridgingProgrambeforeregisteringfortheMBAProgram

BridgingProgramRequirements5Courses(10credithours)

• MarketingConcepts• AccountingforManagers• StatisticsandQuantitativeAnalysis• ProductionandOperationsManagement• ManagementandOrganizationalBehavior

CoreRequirements7Courses(21Credithours)

• ManagerialEconomics• AdvancedFinancialManagement• LeadershipandChangeManagement• MarketingandInternationalBusiness• ManagementofInformationTechnology• StrategicCostandManagerialAccounting• StrategicManagement:TheoryandPractice

FreeElectiveRequirements2Courses(6Credithours)

• SpecialTopics(new)• ProjectManagement• TotalQualityManagement• InnovationandEntrepreneurship• e-CommerceandInternationalTrade

Thesis6credits

Insteadoftakingfreeelectivesthestudentscanalsochoosetowriteathesistopicundersupervisionofanacademicsupervisor.

CareerOpportunities• Auditors• Accountants• CostEstimators• FinancialAnalysts• MarketingManagers• InsuranceUnderwriters• HealthServicesExecutives• LiaisonandMediationSpecialists• TaxExaminers,CollectorsandRevenueAgents

DubaiInternationalAcademicCityPOBox:503000Dubai,UAET:+97144291200F:+97144291205TollFree:800AUEE-mail:info@aue.ae,ard@aue.aewww.aue.ae

THEPATHWAYTOSUCCESS