Introductio

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Def: Visual perceptual property View of sir Isaac Newton Attached to moods and seasons Non verbal communication Color Psychology as Therapy

Effects on cognitions Types of colors(primary, secondary,

tertiary, analogous and complementary)

Red color

Stimulating color

1. Evoke confidence and enthusiasm

2. attention getting

Researches

1. research of university of Columbia

2. 2005 British study

Effects of red on our body

1. biological effects

2. connotations

Psychology of red

On which area red color is great?

Lovers of red and their personality

1. quite impulsive

2. outspoken, quick tempered and intense Key words (Aggression, Celebration, Purity,

Mourning, Communism, Bold)

Purple color

Particular mix of blue and green

Characteristics of purple 1. pride color among gay community 2. purple heart for wounded or killed in enemy combat 3. Symbol of mourning in Thailand 4.high class color

Psychology of purple

Purple is a sign of

1. wealth 2. leadership 3. trustworthiness Room affects

Key words(words(Courageous, Wisdom, Royalty)

•Biological affects

•If you like purple……..

Blue color

Popular color 1.star signs 2.blue in language

Different shades of blue sky blue: peacefulness, patience…. navy blue: confidence, power…. dark blue: cooling, depression…. royal blue: physical abilities, spiritual strength…. cooperative, technology

Color psychology

1.symbol of security

2.color of creativity and productivity

3.sign of technology Key words(Confident, Loyal,

Stability, corporation, Productive, Depression, Technology)

Best color for an interview

Connotations positive aspects: strong, trustworthy, stability…. negative aspects: gloomy, cold, depressing

Room effects 1.room lifters are more productive….. 2.time pass more quickly 3.solution to teenage smoking, to fight child obesity 4.least appetizing in blue rooms

Body effect

1.lower pulse rate

2.stable respiration and body temperature If blue is your favorite color….

1. sensitive, caring, peacemaker

2.maintain independence

Always the new classic

multidimensional color

World values about black

western culture: formality, style, mystery, death….

ancient Egypt: fear, rebirth, unity…..

fashion: professionalism's, slimming quality

Body effects

decrease diabetes

BALCK

Room effects

1.makes job easier

2. feelings of power

Importance of black

1.color of Kaba’s cover

2.symbol of justice

Positive, negative aspects

positive: sophistication, glamour, emotional safety….

negative: heaviness, oppression…

Key words intelligence, mystery, rebellion, new, death,

classic

If you are black lover…. 1.sophisticated, dramatic, sad

2.mostly unhappy but wise person

PINK

• Meaning 1.sweet side of

red

• Key words(Innocence, Flirtatiousness, Calming)

• Color of universal love 1. emotional

love 2.inner peace

nature of pink lovers passionate romantic

Effects of pink positive : happy, content negative : weakness

psychology of pink associate with love and romance soft , hopeful

nature of pink lovers passionate romantic

Effects of pink positive : happy, content negative : weakness

psychology of pink associate with love and romance soft , hopeful

Body effects

1.smart body

2.glowing face Room effects

1.cooling effect

2.peaceful mind

Green color

Introduction 1. refreshing, relaxing and

balancing Key words(Eco, Nature,

Go/Initiative, Rebirth, Renewal, Escape, Youth, Envy)

Color of harmony 1.fantastic relations 2.good humans Nature of green lovers 1.Loving 2.romantic

Positive effects Negative effects 1.generous 1.jealousy

2.adaptable 2.unscrupulous with money

Psychology of green

1.symbol of fertility and good luck

2.relieve stress Body effects

1.good for eyes

2.weight maintainers Room effects

1.restful, energizing

2.activeness, confidence

White

Represent

purity, neutrality and youth Nature of white lovers

1.happy, light and good,

2.innocence, perfection

Psychology of white

1.sense of space

2.cold, blind and sterile

Room effects

1.spacious, empty and unfriendly

2.hospitals office walls Body effects

1.A study in 1999

2.Cleansing effects Positive, negative effects

positive: clean. innocent and pure

negative: empty, cold and sterile

•Keywords (Purity, Neutrality, Sterility, Youth, Neutrality)

ORANGE

Combination of yellow and red

Royal family of Netherland

Key words

1.Optimism

2.Enthusiasm

3.Balance

Brown color

. it is described as natural, down-to-earth and conventional but brown can be sophisticated

.color of choice .color of dirt

KEY WORDS(comfort, comfort, eco, simplicity and nature)

Brown Effects on personality it brings: strength & reliability sadness & isolation warm, comfort & security

.

EFFECTS ON BODY

1. nurturing

2. Understanding

3.supportiveness

4.self esteem

5.hesitation

IF YOU LIKE BROWN

1.stable, unchanging, self disciplined, dependable and intimate

2.rugged, outdoor, ultra natural, comfortable and accepting

Color psychology

1.evokes a sense of strength and reliability

2.create feelings of sadness and isolation

3. feeling of warmth, comfort, and security. Room effects

1.constancy

2.self disciplined. Positive aspects: warm, earthy and mature Negative aspects: dirty, sad and cheep

Grey

Key words

1.reliability

2.security

Grey says security and reliability, two important features that business will need to adopt in the future

Psychology

the color grey represents pessimism and the color rose its opposite optimism

Body effects it has been asserted that

those who are suffering from the mental illness of depression have grey autos.

faqiha

Yellow color

Bite size happiness

Emotional values

1.joy

2.optimism…. lovers of yellow

1.intellectual, vivacious

2.stubborn

Represents

1.sunlight and hope

2.friendship and liberalism Researches

1.Amsterdam

2.New York 2007 Room effects

1.make room bright and cheery

2.pale yellow in rooms can be overpowering

Yellow psychology

1.cheery and warm

2.most fatiguing to the eyes

3.most attention getting color

Positive aspects: happy, friendly Negative aspects: cowardly , annoying , brash Key words(aggression and happiness)