Crowdsourcing#NewCrowdSM4

Leigh OrtmanAlexandra Dolan

Charlotte SchaeferTim Killian

What is Crowdsourcing?

#NewCrowdSM4

“Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.”

– Jeff Howe, editor at Wired Magazine

@crowdsourcing

#NewCrowdSM4

• Video of crowdsourcing

History

1714- British Government asks citizens for a way to find location

while at sea.

#NewCrowdSM4

1916- Planters Peanuts Logo Contest

#NewCrowdSM4

Crowdsourced logo Final outcome

2001- Wikipedia Launches

#NewCrowdSM4

2004- James Surowiecki writes “The Wisdom of Crowds”

#NewCrowdSM4

Jeff Howe coined the term in 2006.

#NewCrowdSM4

2008 - IndieGoGo launched

Crowdfunding

#NewCrowdSM4

@indiegogo

CrowdConf

@CrowdConf Started in

2010#NewCrowdSM4

Iceland crowdsources a

new constitution

proposal.

#NewCrowdSM4

Who is crowdsourcing?

Mark Wilson• @crtlzee• Founder of Philanthopr

“It may only take a few more disasters (individuals who despise a certain brand, etc, teaming up) to take down a brand in a public arena and scare many corps away from the idea.”

John Tozzi• @jtozz• Reporter for Bloomberg

Businessweek – covers small business, entrepreneurship, & innovation

“The main advantage is it allows you to tap a wide network of people who may have specialized knowledge or insight into a particular question or problem.”

How do you crowdsource?

Applications & Websites

Thumb Free mobile application

Users may either request feedback from users or provide comments to others’ posts

Connect with users with similar interests

Reward helpful responses with Stars

#NewCrowdSM4@thumb

Dan Kurani• @thumb• @dankurani• Founder & CEO, Thumb

“[Thumb] Is important because opinions are based on values, beliefs, and experiences which are demographically and culturally influenced.”

• “We built Thumb to help people get real-time opinions while shopping, however, people use it for a wide breadth of questions. Our users use the product to discover new things and people that are just like them.”

• “Thumb is heavily gamified, and it replicates a slice of everyday life with real people (and all he emotion that comes with it).”

- Dan Kurani

• Download Thumb to your smartphone

• Sign up with e-mail or Facebook• Click “Me” Click “Find Friends”• Click “Search Thumb”• Type in: cschaefe@syr.edu

(Charlotte)

#NewCrowdSM4

• Enterprise crowdsourcing

• Hires a network over 2.5 million people to perform their crowdsourcing

• Large companies small businesses pay CrowdFlower to do their crowdsourcing for them

#NewCrowdSM4@crowdflower

Mollie Allick• @mpallick• Director of Events and

PR at CrowdFlower

“CrowdFlower gives the ability to scale 2.5 million workers…allowing work to be done a lot faster and providing a Gold Standard for crowdsourcing accuracy.”

• “Older companies can have a difficult time adapting to a new way of gathering information.”

• “We embed answers so we know the correct information in advance to make sure workers are doing the tasks accurately.”

CrowdFlower – Mollie Allick

Collaborative production website for making music

If a production makes money, the profits are split 50/50 with the company and the artist(s).

#NewCrowdSM4@hitRECord

• “Think of this website less as an exhibition space like YouTube or Tumblr…this is more like our studio. We come here to make things together.” *

• “Anybody else can download anybody’s records and remix it, sample it, add to it, edit it, and put up their version. Remix isn’t theft, it is just how we work.” ** From hitRECord.org

@hitRECordJoe

Download, edit/add, re-upload, and other users continue cycle until final product.

Why crowdsource?

Advantages

#NewCrowdSM4

Advantage1: With a huge pool of participants, more ideas are bound to

be made.

#NewCrowdSM4

- John Tozzi

Advantage 2: Feedback is gained quickly for faster results.

#NewCrowdSM4

- Mollie Allick, CrowdFlower

Feedback is instantaneous.

#NewCrowdSM4

Advantage 3: Cheap for

companies.

#NewCrowdSM4

Disadvantages

#NewCrowdSM4

Disadvantage 1:

Requires filteringof bad

information

#NewCrowdSM4

- Mollie Allick, CrowdFlower

Disadvantage 2: Requires more in depth validation; accuracy is put into

question

#NewCrowdSM4

- John Tozzi, BusinessWeek

Disadvantage 3: Crowdsourcing relies on the creativity of the masses – masses that might not care enough or understand your brand enough to create something great for you.

- Mark Wilson, Founder of Philanthopr

Looking Ahead…

“Brand Crowd”

Companies will look to consumers to spread the word of their new

products before they hit the shelves.

#NewCrowdSM4

- Marketingprofs.com

Crowdfunding

Jumpstart Our Business Startup (JOBS) Act, passed by the House of Representatives,

allows new businesses to use crowdfunding.

#NewCrowdSM4

Crowdsourcing Employment

Large companies have begun paying people to perform crowdsourcing

activities on a daily basis.

#NewCrowdSM4

- CrowdFlower

Summing Up• CrowdSourcing is an efficient way of gathering

information and feedback from unlimited sources worldwide thanks to the internet and social media

• Large Corporations to small businesses and even individuals can make a living off of crowdsourcing

• Crowdsourcing brings together numerous viewpoints information and strategies together but requires a filter