Post on 14-Sep-2014
description
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WEBMASTER TOOLS
Webpage Visibility
Error Diagnosis
Increase Traffic
What can Google Webmaster Tools can do for you…
1. Google account
2. Login on https://www.google.com/webmasters/sitemaps/
Verification Enter URL of sites
Upload blank HTML doc or
Paste Meta tag
Google needs to verify access to domains
• <meta> tag provides information about HTML document: page description, keywords, author of document, last modified, among other data.
• Always goes inside <head> element
This is how meta rolls…
Verification
Manage
Alteration
Protection
The secret life of verification…
Once site is verified….
Access website profile in WBMT
Information Information Information
Overview
www.yourdomain.com
Different webmaster tools
Tools: Where the “meat” is
Diagnostics
HTTP Errors
PAGE NOT FOUND
URL Issues
URLS not linked
Restricted by robots.txt
Time out OrUnreachable
More “meat”
Stats
Top search queries
Subscriber stats
Googlebot
Crawl stats
Index stats
How users get to site from a Google search
PageRank Values
Advance Google queries: Site, Link, Cache, Info, Related
Syndication and feeds stats, providing one uses Google management systems
How others ink to one’s page and how those links are considered on page content
Tools
Internal link
s
External links
Popularity
LINKS
Tools
SITEMAPS: This is what initially Google Webmaster Tools was built around
SITEMAPS
• Inform search engines of URLs available for crawling.
• Include information on each URL.
• Assist search engines to crawl the site more intelligently.
SITEMAP
TOOLS
Robots.txt
Googlebot
Web Spiders / Crawlers
Protocol
Program that browses internet in an orderly, methodical or automated manner.
ANALYZE
TOOLS
Crawl RateOverview on Googlebot’s
activity
Request more pages
Interact more
TOOLS
Not much can be done yet with points earned
Compatible with Google Image Labeler
Enhance Image Search
Control labeling of images
TOOLS
Remove
URLs
Resolve issues with no longer existent pages that create problems on index
Remove URLs from index so won’t interfere with stats tools such as Google Analytics
ANALYTICS AND WEBMASTER TOOLS
• Master Tools process additional data, such as duplicate content, and visits from robots.
• Tracks visits via search results or web crawlers.
• Keywords show most significant words Google finds on your site.
• Its Search Queries page shows total number of keyword search queries related to search results.
• Rounds data one or two significant digits.
AnalyticsWebmaster• Tracks traffic only from
users that enabled Javascript in browsers.
• Track visits to pages which have the correct Analytics Javascript code.
• Keywords display total number of queries and Adwords keywords.
THE END…
Google Webmastertools a Comprehensive Guidehttp://www.searchenginejournal.com/google-webmaster-tools-a-comprehensive-guide/5712/
Google Webmaster Central Bloghttp://googlewebmastercentral.blogspot.com/
Google Webmaster tools Wikipediahttp://en.wikipedia.org/wiki/Google_Webmaster_Tools
Google Webmaster Guidelineshttp://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769&ctx=cb&src=cb&cbid=-78azm1n0cg5c&cbrank=1
Google Webmaster Toolshttp://www.youtube.com/watch?v=COcl6ax38IY
Google Webmaster Tools reviewhttp://www.toprankblog.com/2007/10/google-webmaster-tools-review/
Google Webmaster Tools A reviewhttp://wannashare.in/2011/03/16/google-webmaster-tools-review/
The Technical SEOhttp://searchnewscentral.com/20110726177/Tool-Reviews/technical-seo-the-frog-that-tromped-google-webmaster-tools.html
REFERENCES