Comic con

transcript

Using Social Media to Leverage Comic Con PhiladelphiaWith Shane Gibson

@shanegibson

@ShaneGibson Socialized.me

“I think that’s going

to break.”

“The Customer Owns Your Brand”

901 million

150 Million

300 million updates/day

3Billion Views/Day

Return on Investment

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

George Moen – CEO, Blenz Coffee

Don’t outsource your personal

Who blogs anyway?

Islands

Ecosystem

Social media

marketing is about LISTENING

“Public sentiment is everything. With public sentiment, nothing can fail. Without it, nothing

can succeed.” - Abraham Lincoln

Business Intelligence

•Search.Twitter.com

•Google Alerts Google.com/alerts

•Linkedin.com/signal

•Blogsearch.Google.com

•Twazzup.com

•Facebook.com/search

•Viralheat.com

What Platforms?

@cforbesoklahoma

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy (Rules and Tools Training)

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

ResourcesSlides and links: http://socialized.me/ww Social Media Podcast: http://closingbigger.net Twitter:@WizardWorld