Commercial Floor Care Collateral Suite

transcript

Commercial Floor Care:

MARKETING ASSETSWOOD FLOOR • CARPET • AIR DUCT • TILE & GROUT • UPHOLSTERY • HARD-SURFACE FLOOR

Table of Contents

Wood Floor Ad Slicks 4

Postcards 5

Leave-Behind 6

Leave-Behind Card 7

Email Templates 8

Stock Photography 9

Carpet Ad Slicks 11

Postcards 12

Leave-Behind 13

Leave-Behind Card 14

Email Templates 15

Stock Photography 16

Air Duct Ad Slicks 18

Postcards 19

Leave-Behind 20

Email Templates 22

Tile & Grout Ad Slicks 25

Postcards 26

Leave-Behind 27

Email Templates 29

Upholstery Ad Slicks 32

Postcards 33

Leave-Behind 34

Email Templates 36

Urethane for Hard-Surface Floors Ad Slicks 39

Postcards 40

Leave-Behind 41

Email Templates 43

Door Hangers 45 Directory 46

Table of Contents

Wood Floor

Ad Slicks—Commercial

Wood Floor

Available with and

without a coupon

Available on

MarketingConnection and

Postcards—Commercial

Each design offers taglines for three

mailing types: former customer, prospect

customer and seasonal.

EXAMPLE:

Former: We offer a full menu too.

Like restoring and protecting your

wood floors.

Prospect: Wood floors clean

enough to eat off of.

Seasonal: Expecting a rush of

holiday guests? We’ll give your

wood floors five-star shine.

Available on

MarketingConnection and BFC

Wood Floor Page 5

Available with and without a coupon

Leave-Behind—Commercial

Wood Floor

Available on MarketingConnection and BFC

Leave-Behind Card—Commercial

Wood Floor

Email Templates—Commercial

Wood Floor

Available on

MarketingCon-

nection

Stock Photography—Commercial

Wood Floor

Available on MarketingConnection

These photos represent stock photos purchased by Home Office and

available for franchisee use. Based on the type of license associated

with each stock photo, only certain photos are available in the Market-

ing Asset library.

Carpet

Available with and

without a coupon

Available on

EXAMPLE:

Former: We’d like to propose a

merger. With your carpets.

Prospect: First impressions

matter. Start with your carpet.

Seasonal: Everyone gone for the

holidays? Let us host a carpet

cleaning party.

Available on

Carpet

Available on

MarketingCon-

nection

Carpet

These photos

represent

stock photos

purchased by

Home Office

and available

for franchisee

use. Based on

the type of

license

associated

with each

stock photo,

only certain

photos are

available in

Marketing

Asset library.

Air Duct

Available with and

without a coupon

Available on

EXAMPLE:

Former: Air duct cleaning could

help your bottom line.

Prospect: How long has it been

since you’ve had your air ducts

cleaned?

Seasonal: You vacuum your floors.

What about your air?

Available on

Air Duct

Available on

MarketingCon-

nection

Air Duct

This photo represents stock photos purchased by Home Office and

ing Asset library.

Tile & Grout

Available with and

without a coupon

Available on

Tile & Grout

For Commercial—Tile & Grout postcards, there’s only one design,

one tagline available.

Tile & Grout

Available on

MarketingCon-

nection

Tile & Grout

ing Asset library.

Upholstery

Available with and

without a coupon

Available on

Upholstery

For Commercial—Upholstery postcards, there’s only one design,

one tagline available.

Upholstery

Available on

MarketingCon-

nection

Upholstery

ing Asset library.

Urethane for

Hard-Surface

Floors

Note: The marketing materials for hard-surface

floors shown in this book support franchisees of-

fering urethane floor finish and not acrylic treat-

ment. However, some of the marketing materials

can be used for both acrylic and urethane. Make

sure to pay close attention to the asset you select

to ensure it correctly represents the service you

provide for hard-surface floors.

Urethane Hard-Surface Floors

Available with and

without a coupon

Available on

EXAMPLE:

Former: We’d like a follow-up

visit. With your hard-surface floors.

Prospect: Do your hard-surface

floors need an exam?

Seasonal: Have you recovered

from winter? Have your hard-

surface floors?

Available on

MarketingCon-

nection

ing Asset library.

Note: If using these photos to

refer specifically to Urethane

treatment for hard-surface floors,

the following legal statement

must be written on each photo:

Photos used are stock photos

and may not depict actual

urethane finishes.

Door Hangers—Commercial

Door Hangers

Commercial door

hangers are available with

and without a coupon.

Available on

MarketingConnection

and BFC